- Coca-Cola Company
- Introduction
- Coca-Cola is one of the world largest beverage companies in the world. The company offers its consumers with more than 500 sparkling and still brands. The company is best known for its flagship invention of the product coca-cola which was invented in the in 1886 John stitch Pemberton. The management of the company has committed efforts toward ensuring that the company continues to offer quality products to its consumers. The company has managed to grow and expand where it now operates in over 200 countries worldwide with a customer base of approximately 1.7 billion. In this case the coca cola company mainly produces the syrup concentrate, which is later sold to the various bottlers company worldwide. This globalization policy is line with the company mission to refresh the world both in the body and in the spirit. In addition the management of the company aims at ensuring that the company create value and make a difference everywhere they engage. Most importantly the company also aims at ensuring that they introduce brand that help to satisfy the needs of all people.
- Organizational of the company internationally in the last five years
- The organizational structure of the company is mainly based on the size and the nature of the markets. There is a clear hierarchy of authority within the Coca-Cola Company. This chain of command is organized into different layers since the company has offices in over 200 countries worldwide. The company is divided into 5 continental divisions, which include the Eurasian and Africa group, Europe group, Latin American group, North American group and the pacific group. Analysis of the company organizational structure indicates that each of the continental group has vice president who control the subgroup based on the region. However it is important to note that the company has very good control mechanisms that help to ensure that all the subgroups are managed the same and the same time sell the same brand. These tight controls are normally implemented by the company head office.
- Assess the structure and modus operandi of the firm in relationship to its objectives to exploit global (or regional) advantages yet remaining responsive to local conditions
- Analysis of the company organizational structure and its modus operandi it is evident that the company has managed to achieve their objectives. This is because the despite the fact that the company is organized into several regions the top management has implemented control measure of ensuring that the company in all the regional groups produce the same brands (Bourne,2011). This has in turn helped to ensure that all the customers worldwide are satisfied with the company products. In addition through effective management of their brand the company has managed to establish itself as one of the leading companies in offering quality brands. In relation to this the management of the company has introduced measure to motivate their employee. This has in turn helped to ensure that the employees in the company are motivated to provide quality service and hence ensure that the company is able to achieve their organizational objectives. Moreover application of the modern technology in various aspect of management of the company affairs has also helped to ensure that the company gain competitive advantage. Most importantly the management of the company has committed effort toward ensuring that the company improves on its internal and external communication strategies. Through improving the internal communication the employee of the company are now able to air their grievances to the management of the company (Dransfield, 2004). This has helped to ensure that the management of the company is able to identify the need of their employee. Most importantly through improving on their external communication strategies the company is now able to respond to the needs of its customers.
- Does Coca-Cola have resources to complete internationally?
- Resources are the building block of any company. In addition, resources can be referred as inputs that firms use when creating goods and services. However, resources can be categorized in two ways. The first one is tangible and the second is intangible resources. Tangible resources may include: trademarks, location and patents. The knowledge used in a certain firm can be categorized as an intangible resource. In addition, the Coca-Cola companies are known to operate in more than 200 countries and have about 275 Coca-Cola bottlers. For this case every bottlers allows the company’s abilities to manufacture and even distribute their products to various customers and producers around the global. The Coca-Cola canners and bottlers are mainly concerned with a range of processes that are involved in transforming resources into bottles and cans of drinks that anyone is familiar with. There is difference between transforming resources and transformed resources. In addition, transforming resources are the employees, managers, machinery and the equipment that are used by the Coca-Cola Company. The transformed resources are those materials such as bottles, liquids and cans. In addition, it is information, which is processed to create the finished products. Coca-Cola as firm it has the responsibility to organize and operates these resources. This is because the resources are essential elements that help the firm to complete internationally. For example, monetary, physical assets and the knowledge of various employees play a critical role in helping Coca-Cola to be completed internationally.
- Provide recommendations for the firm to become a market leader in the next five years
- Due to stiff competition that Coca-Cola faces from Pepsi it has changed the way it carries out its operations. There are various recommendations that can be provided in order for Coca-Cola to become the market leader in the next five years (Solomon, 2007). The first recommendation is that the company should create a service-based company with the main objective of exceeding the customer satisfaction. In addition, the company should increase the number of various clients that are served by at least 20% per year through superior performance. The second recommendation is that Coca-Cola Company should develop a sustainable financial management team that helps to generate values to their entire customers (May, 2010). Using these ways Coca-Cola will be in a position to become a market leader and win the battle with Pepsi Company.
- Conclusion
- From the above one can conclude that Coca-Cola Company is the world largest company. It has faced stiff competition from Pepsi. Due to thisfact, the management of the company has committed a lot of effort to ensure that there is customer satisfaction. The company aims at providing brand that satisfies the need of various consumers. The organization structure is arranged in a way that each of the continental group has the vice president who controls the subgroups of the region. The Coca-Cola canners and bottlers are mainly concerned with a range of processes that are involved in transforming resources into bottles and cans of drinks that anyone is familiar with. The main recommendation to Coca-Cola is that the company should develop a sustainable financial management team that helps to generate values to their customers. This in advance will help the company to become the market leader in the next five years.
- References
- Bourne, M., & Bourne, P. (2011). Handbook of corporate performance management. Chichester, West Sussex: Wiley.
- Dransfield, R. (2004). Business for foundation degrees and higher awards. Oxford: Heinemann.
- May, G. L. (2010). Strategic planning: Fundamentals for small business. New York: Business Expert Press.
- Solomon, J. (2007). Corporate governance and accountability. Chichester [u.a.: Wiley
- Company website
- http://us.coca-cola.com
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