Questions and Topics We Can Help You To Answer: 

minimum 300 words, only personal thoughts, no references needed, be insightful
Questions: 
How does branding inform social media? 
How does social media inform branding? 
What role does social media play in segmentation?

Readings 
Kellogg on Marketing, Ch. 5 (pdf attached to this assignment) 
Gavett, Gretchen (July 9, 2014).  "What You Need to Know About Segmentation." Harvard Business Review.