Questions and Topics We Can Help You To Answer:

Integrated marketing communications is based on the concept of all aspects of the communication and marketing mix working together to project a consistent image in the minds of the target market. However, what may be acceptable in one culture could actually be offensive in another. What works well in one society may fail dismally in another. Simple issues like phrases, gestures, or colors can be problematic.    ·

Assess how the global communications you will utilize for the countries you selected (Japan and Germany) in the Module Six discussion potentially differ from a similar version that would be utilized in the United States.  ·

Illustrate with examples, explaining how they are consistent with the overall integrated marketing strategy.  

Guidelines for Submission: Double-spaced Word document, with 12-point Times New Roman font, one-inch margins, and APA format. Page length requirements: 2–3 pages, not including title page and references.