Questions and Topics We Can Help You To Answer:
In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment.
However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm.
In this Assignment, you will engage in the development of the following professional competencies:
•Make ethical decisions and solve problems
•Written Communication
In this Assignment you will read the Cengage® Case Study: "Barclays Bank: Banking on Ethics" and then respond to the checklist items in a critical essay based on a scenario.
Click on the grading rubric icon below to see the full instructions and grading rubric for this Assignment
**********************In your critical essay that includes your thesis, arguments, support, and conclusion, respond to the following:**************************
Checklist:
● Describe the level of ethical development the executives at Barclays demonstrated when manipulating the LIBOR interest rates.
● Did Barclays Bank neglect social responsibility? What could they have done to be more socially responsible?
● What actions regarding Corporate Social Responsibility (CSR) could Barclays have engaged in after the scandal broke to set things right and ensure that such an event would not happen again?
● Describe what level of morality would have been demonstrated if executives at Barclays asked themselves, “Even though manipulating the LIBOR will increase company profits, is it the right thing to do in the long run?”
● Explain the importance of ethics and social responsibility in marketing as a result of your case study analysis.
