Questions And Topics We Can Help You To Answer

Determining an Appropriate Research Design


Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions. To build a strong understanding for choosing the best research design for a given study, answer the following two questions and debate the factors that influenced your research design decisions with a minimum of two of your fellow learners on the discussion board.

Topic 1. Imagine that a wireless phone service carrier is interested in improving its service. In particular, the management wants to assess if customers are dissatisfied with current service and learn the nature of this dissatisfaction. What research design would you recommend? Justify your choice.

Topic 2. What are the various types of exploratory research? Give an example of a good problem for exploratory research.