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. Evaluate the effectiveness of pretest advertisements and if this is a practice a small inventor or entrepreneur can leverage. Based on your supported position, identify an alternative.

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"Measurement and Benefit and Measuring Effectiveness " Please respond to the following:

1. Evaluate the effectiveness of pretest advertisements and if this is a practice a small inventor or entrepreneur can leverage. Based on your supported position, identify an alternative.

2. Think of a product you have used and think is great product. Identify the product and the main usage(s) of the product. Establish the case for testing this product using a field or lab approach along with the expected benefits of your action

93 Words  1 Pages
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