Title of the article: an examination of the factors influencing consumers’ attitude towards social media marketing

The entire article is credible as it is included in the major databases for the field. The article has been reviewed severally. This is as a result of its long existence in the market since it was published. It is correct to say that the article has a reasonable time frame for excellent assessment. This article is credible since it is well supported by a trusted publisher. This article is published in turkey and thus it is correct to conclude that since its origins are well known, it is highly credible to be used in this research critique.

Abstract

This research article has an outstanding, specific and accurate summary elaborating well on how the social media has contributed to an improvement in marketing. Social media has been very useful in advertising thus contributing positively in the field of marketing as the numbers of customers are attracted more. The abstract is well developed to undertake all the areas necessary .the research article has a detailed analysis thus allowing the reader to get the main concepts that are discussed in the whole paper. The accessible literature outlined in the abstract presents a briefly discussion to correspond the extent of the research.

Authorship

This is defined as the outline of the authors who contributed in the writing of this article. In this case the author of the article is well known by the name Akar.

Literature review

The critique of an article requires one to assess the credibility of the particular article. Thus suggesting that the article is essential as it examines whether the entire literature review of the article is leading to the research question. Therefore, the literature seems to be credible as the number of references used are all credible and enough. In addition, literature review requires one to assess various works written by other people. This means that it is essential to cite the entire content as it is from another person. In this article, it is clearly seen that there are a good range of articles review in the introduction. In addition, there is enough number of articles used in the references list. The literature review of the article is well structured and formulates questions that are being researched. From this discussion, it is clear to make a conclusion that the whole literature review is well structured and is related directly to the research question.

Aims and objectives

The importance of this research article is to address and specify various factors influencing consumer’s attitude in regard to marketing with social media. The primary purpose of this research article is determine which factors are successful and which one are not in regard to consumers attitude toward marketing with social media. This study is of great importance as it helps to meet the academic needs in the field. There provides great concerns on how social media websites has ensured information concerning marketing to the consumers. This article also seeks to determine how social networking sites affects the purchasing decisions of the users that visit the. The objectives of this research article are precisely defined in order to ensure all research questions are addressed accordingly.

Methodology

This research article uses quantitative and qualitative research design methodology to address all the research questions. The approach is well-matched and consistent with all research questions which are supposed to be addressed by the entire research. This research utilizes questionnaires to collect data. The method s consistence with the research question since the article requires both qualitative and quantitative data to address the research questions. The research employs techniques such as random sampling resulting to probabilistic sample which is consistent with the research literature review and the main research questions. This research article uses SPSS version 15.5 statistical software to analyze the data collected. This method of analyzing the data is compatible with the data collected since it encompasses both numeric and non numeric data. This data analysis tool is effective as it enables automatic generation of results and hence consistent with the data collected. In addition, this research article uses Varimax method in analyzing the data collected; this method is consistent with the data collected since it ensures factor analysis based on the research questions.

Discussion of findings

In the discussion part, an individual is always required to sum up the findings. In this part of the article one is needed to presents a discussion of what was being investigated. In this case, there is a clear presentation of finding. The article presents a feasible discussion that helps to answer the research question. From this perception, it is clear to sum up that the entire findings are summarized and presented in an accessible format.

Conclusion of the research

For an article to be measured as credible one, it has to have a practicable conclusion that reviews the content and the purpose of the entire article without seeming too impassive. Furthermore, it should be in a position to follow to the results of the findings. In relation to this, a feasible conclusion should be directly related to the hypothesis of the research or should be in a position to answer the research question. A conclusion should be brief and able to summarize the main argument of the paper. In this case, the article seems to have a clear and a well related conclusion that is able to summarize the authors’ main argument. This allows the article to be considered as a credible one as it has a brief conclusion that follows the results and is direct related to the research question.

Recommendations

The entire recommendations found in this article seem to be clear as they present concrete solutions that are able to address the research questions. Normally, recommendations of any articles are based on the developed summary of the article. In this case, it is useful for companies particularly marketers to incorporate social media into their marketing and their marketing strategies. The article has further initiated a recommendation to research on how marketers would prepare applications and content that both assist consumers to follow social media and help the entire audiences to become participants. However, the research does not include limitations that are observed during the entire process of researching and conduction of methodology.