CocoMojo

Introduction

CocoMojo is a United Kingdom company producing a beverage by the name cocoMojo. CocoMojo is a healthy energy and appetizing drink which has a number of advantages. Its ingredients include coconut water, plaster of coconut milk, added fruits, scented species and a mix well known as mojo mix. The drink constitutes other flavors which include mango, scented spices and ginseng. These flavors are just an added advantage and don’t interfere with the coconut ingredients. CocoMojo is one of the advantageous beverages so as to lead a healthy life style. It is usually well packaged including the least amounts so as to attract its customers and many others irrespective of their economic status. The beverage is well blend and its texture is credible such that its more preferred than other drinks since it came into market. The fact that the beverage is well blend with coconut water and milk makes it refreshing and very different from other drinks like milk shake. CocoMojo is a tasty beverage that making it different from other beverage which is a contributing factor as to why it outshone other beverages in the United Kingdom. CocoMojo unlike other drinks has reduced sugars thus making it healthier and preferred by people who want to live a healthy life.

Advantages of CocoMojo

The beverage provides a natural feeling to people who lead a busy and active life thus helping a lot in maintaining the necessary energy levels which in turn reduces the feeling of being deflation.

The beverage contributes in body and mind relaxation thus energizing and activating the individual taking the beverage (Healthy & Functional Beverage REPORT, 2013). It is therefore recommended to people with busy schedules so that they can feel relaxed and healthier.

The target audience

The target audience involves consumers or customers of the beverage. Age is not a limitation in this, thus anybody can consume the beverage thus inclusive of children, teenagers and adults. It is consumed by people of both genders. The level of education is not a necessity in the targeted audience thus people of any level can consume the beverage. The suppliers and manufacturers should make sure that customers are treated right and given the best quality products. The target audiences are customers with a good knowledge about the product, benefits of the beverage and are aware of the cost of the beverage. I chose these particular ones since they will be able to identify the benefits of the beverage. The beverage is parked in a way that is affordable to all people regardless of the economic status since it is healthy to consume it. The beverage is well distributed reaching a wide range of people as a way of enhancing its consumption and increasing its consumers. Since the beverage is affordable the targeted audience includes those customers who do impulse buying. It is not necessary bought by saving because of its affordable price.

Key competitors of the CocoMojo Company

Competitors are the key factor in the market target. They enable a product to always remain the best in the market for it to get a huge number of customers (the top five, 2013).CocoMojo has a number of competitors namely: Victors Drink which has lately invented the current drinks manufacturing kit in the world. Those kits have a good taste and are original. The company produces drinks like Berry Cider, Apple Cider and Pale Ale kit. The next competitor is Zacely Limited which is a company producing one of the best soft drink and hot beverages in the United Kingdom. Vegesentials is another great competitor in the beverage industry. It produces fresh fruit and vegetable juice which has a great taste. The juice which is half fruit and vegetable is well distributed in the market of the United Kingdom and also in the supermarkets. The juice is advantageous as it lacks added sugars, preservatives, artificial ingredients and other additives. The company caters for all people regardless of their economic conditions. K.HUGHES & CO LTD is also another company producing a 30Omega6 dairy drink which is the only drink manufactured from flax seed oil which is very rich in O mega 3. It is a healthy drink free from cholesterol and is very delicious and nutritious as it contains proteins, calcium and several vitamins. This and so many other companies compete in the manufacture and supply of beverages.

Communication Strategy

The first step in developing a communication strategy is to determine the reason why the communication is necessary. A good communication strategy includes all the goals and objectives the company wants to achieve in considerations of its targeted customers. In CocoMojo Company communication strategy is highly required. A communication strategy will tell what the company wants to accomplish. The company’s good communication strategy enables it to gain more customers by providing good communication channels. They provide customer care services thus making sure the customers complaints reach in time and are addressed in time (Quigley, 2004). The company uses social media especially use of Facebook and Twitter thus enabling customers to follow the company’s developments and new products. The beverage is also advertised in the magazines and televisions thus making it accessible and reaching a range of people. The communication strategy in this company is efficient enough as the customers are well catered for and their needs come first. The company allows shows for its products and has been involved in a number of exhibitions thus attracting more consumers. It is one of the best beverage companies in the United Kingdom and for it to remain successful it must continue enhancing good communication strategies.

Media Strategy

Media strategy is used in advertising and delivery of the required content to the targeted customers. It involves the methods on delivering messages and information to the required customers. It also involves identifying the behavior and character of the targeted customer who receives the message and information, getting to know the characteristics of the media which will be used in advertisement, with the intentions of influencing the character of the targeted customer. Use of the correct media will bring a positive impact to the company and in the case of CocoMojo their media strategy has contributed more to its success (O'Reilly, 2013). CocoMojo uses media strategy example enhancing good public relations, enhancing proper advertising methods and also using media response directly. CocoMojo uses various types of social media strategies namely:

Reputation management and development

This involves developing good reputations to customers and repairing the already damaged one. This is coming up with good leadership skills that enable the company run well. It involves employing qualified staff who will enable maintain the companies good image and reputation. Customers are always concerned about the image of the company they are buying their products from. To attract more customers the reputation should always be maintained and repaired where necessary.

Maintenance of the brand

The company should always respond to comments and complaints on the brand in time. The brands progress should be monitored thus the company should tell if its making progresses or not. The company should monitor if the product is reaching the targeted customers in good time. The company should post updates on the social media for the customers to see the latest products thus increasing the sale of the products which in return amounts to huge profits.

Community building

The company should make sure that it builds a good and lasting relationship with both internal and external competitors and also various groups of similar interests. The company should join groups so as to share ideas and advices as well as engaging the community in various activities. The company should be social by involving the community as a whole in its activities.

Influence outreach

The company should always involve influential people in its activities. These people could bring changes to the company. It should partner with such influential people so as to share ideas and exchange views. It should partner with such people who can come up with new inventions and ideas so as to bring new development and technology in that company.

The big splash

The company should hold big campaigns which are creative in nature. The company in order to attract its customers should come up with big and enjoyable offers. The company should hold competitions and exhibitions with other companies so as to outshine other companies and by so doing the sales increases. The company should also offer free gifts and discounts thus enabling its increase in customers and retaining others. The campaigns enable the products to reach a wide range of people and also exposing the brand to new places. The company should use social media in achieving this since many people use the social media and on line services.

Creative briefs

A creative brief contains both the name of the person preparing it as well as the contact information of the client. It contains the background or the overview of the market, objectives and purpose of the brief and the target audience. CocoMojo has been using creative briefs for its targeted customers so as to improve its popularity. For example ‘the company wants people to consume its beverage since it is offering great offers and discounts on customers, you buy two beverages you get one free’. The creative brief should be precise and detailed. The company outlines its targeted customers according to the age and sex but for cocomojo all people is invited to purchase the drink regardless of the age and sex. The creative brief contains the effects and advantages of the product being advertised. It targets the customers reactions and gives the customer directions on how to use the product and where to get the product for example in the case of CocoMojo a creative brief can include “we are encouraging people to buy the new coconut water beverage and use it within two weeks at a special offer, buy two get one free, it can be found at retail stores and supermarkets, it is a healthy drink for the whole family from your company of choice, CocoMojo”.

Recommendations

The entire recommendations found in this article seem to be clear as they present concrete solutions that are able to address the research questions. Normally, recommendations of any articles are based on the developed summary of the article. In this case, it is useful for companies particularly marketers to incorporate social media into their marketing and their marketing strategies. The article has further initiated a recommendation to research on how marketers would prepare applications and content that both assist consumers to follow social media and help the entire audiences to become participants. However, the research does not include limitations that are observed during the entire process of researching and conduction of methodology. This however should encourage the CocoMojo Company to involve more influential people, focus more on its customers as a way of enhancing its success. CocoMojo is one of the multinational companies in Britain thus to enhance and maintain its image, there is need to employ good communication and media strategy and the right creative briefs.

Conclusion

From the above it is important to note that feasible conclusion should be directly related to the hypothesis of the research or should be in a position to answer the customers complaints. CocoMojo as a company has been seen as very successful because of the healthy nature of its products. It has prospered as a result of employing good communication skills and strategies as well as excellent media strategies. The company should however improve on its packaging so as to attract more customers. The company should advertise its products more and offer more discounts and gifts to the customers so as to retain them. For it to remain more successful it has to compete more with its key competitors and thus coming up with other healthy products will boost it more. The company should therefore modernize its technology and remain involved in various shows, campaigns, and different exhibitions and by so doing it will remain outshining the other competitors in the market.

 

 

 

 

 

 

 

 

 

 

 

References

Healthy & Functional Beverage REPORT. (2013). Beverage World, 132(10), 41-53.

New drinks review: cacao and coconut make strides in the health drinks market. (2011). MarketWatch: Drinks, 10(6), 4-7.

O'Reilly, L. (2013). Coke coconut water brand takes on Vita Coco with biggest ever campaign. Marketing Week (Online Edition), 10.

Quigley, D. (2004). Simply smoothies: 200 refreshing drinks for life, health, and fun. Avon, MA: Adams Media.

the top five. (2013). Marketing Week (01419285), 5.