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Paper Instructions:

The hospitality industry has been engaging in a long-running debate focused on which is better: OTAs or direct bookings.

Select a destination (city) and compare prices between OTAs (Expedia, Pricline, etc.) and a hotel's direct booking website. Please utilize Word or PowerPoint to share screen shots.

Why would a consumer choose one sales channel over another?



Please ensure to follow APA formatting to cite source(s). This assignment must include a minimum of five sentences and APA formatting to earn full credit.