Questions and Topics We Can Help You To Answer:
Paper Instructions:

1) Read the case study provided here: meal kits case study cb.pdfPreview the document
2) Answer the questions below (note, ignore the questions in the pdf). 

3) You may use the word templatePreview the document provided here to answer the questions:

What are some of the reasons for the popularity of meal kits? Have you or are you currently subscribed to a meal kit service? (20 points)
What are some negatives of being a subscriber to a meal kit? (10 points)
What are some reasons for cancellations of meal subscriptions? (10 points)
Spend some time exploring table A. Based on the table, describe what type of consumer meal kits are mostly popular with. (20 points)
Chapter 7 discusses VALS psychographic segments. Which of the segments are most likely to subscribe to a meal kit plan and why (15 points)?
Imagine you would like to start a meal kit business. The case mentions several companies that serve niche markets (e.g. vegans and Southern-inspired cuisines). Brainstorm an idea for a meal kit plan. Then using information in the text and/or tables, and your own knowledge, describe a target market that would be a good fit with the market niche your meal kit plan would best satisfy (25 points).