Questions and Topics We Can Help You To Answer:
Paper Instructions:

Read/watch the following 2020 articles/clips:


https://www.good.is/nike-reveals-space-hippie-sneakers-recycled-material


https://sneakernews.com/2020/02/05/nike-space-hippie-shoes-2020-release-info/


https://news.nike.com/news/space-hippie

https://www.youtube.com/watch?v=Sm9r_Zs2z6s


Imagine the scenario that you are Nike CEO John Donahoe and that you must deliver your 2020 marketing strategy, esp in light of the rapidly escalating green/environmental/recycling/sustainability landscape, and its technological application. 

You are tasked with presenting to the board the roadmap on how you will achieve your goal.

Write your recommended marketing strategy incorporating 4 total marketing models:

a. Existing: SWOT
b,c,d. Where to Next?: 4 Ps + 2 of your choosing (any model covered in the textbook)

Original to you charts/graphs/lists ok as long as there’s in-section analysis to back them up/explain them.
Analysis should be no less than 3 full pages, no more than 4 – 5
Neither the cover page nor sources page is included in your 3 – 5-page analysis
Find at least 3 additional credible sources to support your marketing strategy

Be specific and thorough, yet brief and avoid repetition; get to the point and avoid flowery language
Use the language of marketing and business.
This is not about your personal experiences with the brand. You are wearing your CEO hat. (Avoid I think, I feel).
Make sure everything is in your own words.