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Please dig into the pertinent information on Internet, and Chinese highest court (Supreme People's Court) has rendered a decision in favor of Michael Jordan after he appealed from a trial court to an appellate court, and then the Supreme People's Court.
https://www.nytimes.com/2016/12/07/business/international/china-michael-jordan-trademark-lawsuit.html?_r=0
Please try to use our conceptual framework for understanding business and pertinent trademark infringement law to dissect the case and reason with your "WHYs" in two different cultures and languages.
Please note that Chinese highest court noted that there is not sufficient evidence to prove that Chinese consumers have associated "Qiaodan" in Chinese alphabetic letters with Michael Jordan, but they do have a strong association with "乔丹" (the uniformed name translation form in Chinese characters) with Jordan who was an NBA star. Among with others, the Court ruled in favor of Michael Jordan.
Please follow the following format:
Fact:
Issue:
Rule:
Analysis:
Conclusion: