Sampling and Data Collection Plan of FlexNet Subscribers
Sample Population
The population being studied is the FlexNet subscribers. This is mainly because the subscribers as the determining factor to the growth and development of FlexNet if the prices are raised in the future. In addition, the feedback from the subscribers will help in determining whether they will cancel their subscriptions and the impact it would cause due to the cancellation. This will thus be effective in determining whether there would be alternatives to get the movies and if there would be any chances of gaining fresh subscribers. The subscribers are therefore the target response group as they help in determining the future of the site if the cancellation takes place. This group is, therefore, being studied in order to establish the effects that the subscription price raise would cause on the subscribers as well as the site in the near future. Sample population also helps in determining strategies that can be adopted in order to maintain the subscribers even after raising the prices (Thompson, 2013).
Sampling Method
The simple random method is the best method to study the population (Thompson, 2013). This is because the respondents are based online and therefore the method allows all the subscribers to hold an equal chance in participation. The method is advantageous because is based on unbiased representation of the general group (Thompson, 2013). This method is also effective because the study involves a large number of individuals who cannot be involved in wholesome. The study, therefore, requires that a small number of individuals be utilized in the study.
The desired sample size is therefore 250 respondents who include both men and women. The sample size is the best since it will best represent the views of the rest of the population. The calculation cannot be achieved by utilizing the confidence level and the percentage margin error because it is difficult to establish the confidence level since the group of subscribers is so huge. The sample size will be determined by using random selection which will thus incorporate the chosen respondents.
The sampling method is important because it is easy to assemble the samples because it does not require sample division which would result in inaccuracy (Albright, Winston, & Zappe, 2011). In addition, it is a fair method which helps in earning loyalty from the respondent’s thus producing reliable and honest feedback. The method is also important because it holds accurate data representation (Albright, Winston, & Zappe, 2011).
Data Collection Method
Survey is appropriate in the collection of data because it helps in collection of range data amount since the respondents have adequate time to provide feedback (Albright, Winston, & Zappe, 2011). The study will, therefore, utilize email survey as it is easy and it is also associated with low costs. The survey questions will be distributed to the respondents who will then send them back to the researcher after completion (Albright, Winston, & Zappe, 2011). The best strategy of acquiring the proposed answers to the research questions is by incorporating both open-ended and closed questions. This will help in ensuring that maximum information is provided in the open-ended question while ensuring that the objective of the study is well captured by the closed-ended questions which will help in data comparison and analysis (Albright, Winston, & Zappe, 2011). Data mining will, therefore, be implemented to ensure that the collected data is summarized and then summarized in order to develop conclusions and recommendations.
Data Collection Recommendation
I would therefore recommend that the survey questions give priority to the key issues by focusing on the goal of the study. This will help in generating useful information that relates to the study subject and study questions. In addition, the challenges of data collection should be analyzed to ensure that they are effectively overcome in order to increase effectiveness.
Survey Sample Questions
The questions that will be included in the survey are,
- Are there better alternatives of download and streamlining movies? How effective are they compared to the services offered by FlexNet?
- Do you think that increasing the prices help in the provision of better services?
- Will the rise of prices promote subscription cancellation? If yes why?
- Do you think that the rise of prices will result in the enrollment of fresh subscribers?
- Should the subscription proposal consider the existing subscribers when raising the prices? If yes why? How can this be achieved without demonstrating bias?
References
Albright, S. C., Winston, W. L., & Zappe, C. J. (2011). Data analysis and decision making. Mason, Ohio: South-Western/Cengage Learning.
Thompson, S. K. (2013). Sampling. Hoboken, N.J: Wiley.
