Marketing Research Tools Paper

            Secondary research is the gathering of information which has already been gathered earlier.  It can also be said as a way of getting information from the already available or recorded data. Primary research means that the data or the information found on the secondary research is not accurate to meet specific aims.  Primary research can also be called the original research on something.  The tools that are used on the secondary research include the collection and the selection of the important research materials from books, research journals or the accounts of the ancient matters. Both the qualitative and quantitative information is derived from the secondary sources (Creswell, 2014).  

            Primary research is the first hand collected information, thus when lecturing on a specific issue on the methods on primary research, it provides good results when addressing the matter on hand.  On collecting of one’s personal data, the gathering allows an organization to get a vital response which can be more helpful to the marketer due to the control over the design of the research.  Primary research permits the marketer the ability to concentrate on the specifics, thus gaining more appropriate response such as target age, topographical and the sample size of the data.  This research improves the efficiency of the outcomes and the budget with the control over the research thus it up surges one’s opportunities of having the wanted questions answered.  By performing the kind of research, the marketer owns the information, thus keeping the collected data confidential and giving a competitive edge over the competition (Creswell, 2014) 

            Qualitative research on the primary research is to help understand the people’s emotions and reason for the emotion.  Primary quantitative research refers to the larger and simple sizes and involves performance of reviews and tests.  The sample sizes in the primary quantitative research are larger while the primary qualitative research devices are deep interviews and group discussions (Creswell, 2014)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approach. Thousand Oaks, California: SAGE Publications.