Preventing College Students from Driving and Texting
Introduction
The campaign mainly targets young drivers as adults who are focused on the texting while still driving activity. The objective of the campaign is to ensure that the occurrence is highly stopped. The campaign promotes the idea that driving and texting simultaneously cannot be categorized as a form of multitasking because it is a blind driving. Based on a survey that I personally conducted within 25 of my friends who are young adult drivers 18 of them gave the response that they normally text drive. Two out of the seven left stated that they do text although it is not a tendency. This shows the rate in which individuals and especially youths exposes themselves to the dangers of road accident.
Text Driving Assumptions and Facts
Most youths have the belief that text driving is cool and it demonstrates some form of expertise and privileges among peers. The fact however is that that text driving is completely dangerous. In America people are highly informed and concerned in regard to the issue but most people choose to ignore the idea on the belief that they are highly capable. Based on the recent national statistical reports nine persons out of every ten individuals holds the belief that sending as well as reading texts messages while still driving is dangerous. There have increased efforts that have been situated in creating awareness and convincing individuals in regard to the possible effect of text driving with the utilization of scary and preachy tactics. Despite the demonstration of the campaigns convincing a large number most of the people is still text driving.
Objective
My goal of the campaign is to ensure that the disconnection that exists amid behavior and awareness is resolved. This is mainly achieved by working beyond explaining the possible dangerous and crash result by recognizing that individuals personally engage in the activities despite understanding that it is dangerous.
Campaign Overview
The campaign targets college students by approaching them personally with the assistance of my friends and hitting the thought that despite the fact that individuals gets the sensation of invulnerability of text driving they do not avoid it and that is no solution. We convince every individual that there is no single individual that is particularly unique to text while still in the driving act.
Campaign’s Product and Price
The utilized techniques for the campaign mainly involve personal approaches, print adverts that within the area and speech delivery. The campaign is aimed at ensuring that adult drivers understands that text driving as cool as it seems is a form of blind driving that may take away the lives of those they enjoy texting with. Texting can wait because it differs completely from the act of driving. The speech is mainly given in the field during free time to promote the message of driving with no texting. The campaign expenditures come from my saving and the contributions given by friends and family.
Conclusion
From the survey it is clear that more is needed to approach my target groups. I plan on utilization of personal text to try and reach most adult drivers who will surely appreciate the approach. It is apparent that the tendency to drive and text is higher among the young adults which is fueled by the behaviors and beliefs held by their peers.
Work Cited
Richtel, Matt. Trying To Hit The Brake On Texting While Driving. 2014. Retrieved from https://www.nytimes.com/2014/09/14/business/trying-to-hit-the-brake-on-texting-while-driving.html
Richtel, Matt. In Study, Texting Rising Crashes 23 Times Higher. 2009. Retrieved from http://www.nytimes.com/2009/07/28/technology/28texting.html?mtrref=www.google.com&gwh=A803E945B16757356B7351387E223CC8&gwt=pay
