Holmes Institute

Executive summary

    Holmes University in Australia is highly reputable among education institutes not only in Australia but also across the globe. It is nationally recognized by education practitioners following its quality educational facilities and the very well expertise staff. Their stand for not compromising on the education quality has become the trademark for the university and this has led to the high repute for the institute not only in Australia but also outside Australia. This seems to be the major reason as to why there are large applicants from other nations who are taking admission in Holmes institute with an aim of achieving their educational qualification in the sphere of influence in business management and other sectors.

    Holmes Institute is an incorporated multi-sector private contributor of education (Rahayu et al 2006). The institute is committed to offering the highest level of education so as to allow and give power to their learners to seek self-improvement irrespective of their difference in gender, nationality, and values. It has several faculties that are tasked with different roles; these faculties include the Vocational Education and Training faculty, English language Centers, Higher Education Faculty as well as the secondary school education faculty (Holmes institute 2018). Being a multi-sector provider, the institute is well situated as an alternative way to higher education. The institute is motivated by its culture of continuous quality improvement and therefore continuously seeks to align its education services with the demands of the industry market. This objective also plays a vital role in informing the curriculum development at Holmes institute which involves following a life-long commitment to learning, international views and the progression of knowledge and understanding among all of its learners (Holmes institute 2018).  As part of the institution's commitment to their continuous quality improvement objective, it benchmarks its internal systems, their structure, quality practices and processes against best performances in universities as well as colleges. It embraces new technologies in all of their institutions and this helps the institution in complementing the digital age.

    Overseas education is quite expensive and this discourages most learners from studying abroad. However, this is not the case in Australia. Studying in Australia is more affordable as compared to the rest of the states and it provides a high standard of quality education with an excellent living environment and a broadminded multicultural society. Therefore, it is quite important to note that Australia’s Higher education institutions such as the Holmes institute ranks among the world’s best and quality education providers as they offer quality education practices and processes which are correspondingly high (Idp 2017).

    Holmes Institute uses an international strategic management which involves the exploration of opportunities for gaining of competitive advantage in the international market in relation to the changing market and management trends. The institute offers MBA Australian programs that prepare the learners for work in the business industry thus enabling them to have a competitive advantage due to the provision of the quality education by the institute. The institute thus promotes innovation and critical thinking so as to allow students and graduates to be able to solve real-world issues and positively impact their communities and the society at large with the knowledge and skills acquired from the institute (VTAC   2015). This has thus helped the institute to gain a competitive advantage amongst all of its competitors and thus recording a high registering of students across the globe. 

Introduction

    The higher education system in Australia offers value for money through the provision of shorter and more rigorous courses which integrates most recent innovations both in science and in technology. These courses also integrate the most recent market trends in marketing and running of degree and diploma programs. It is for these reasons that the Australian education is regarded as more practical and responsive to the needs of different sectors such as trade and industry. Australia has a competitive cost in terms of tuition fee and living costs as compared to other states such as the United Kingdom and the United States of America. Education in Australia is globally recognized. It is for these reasons that potential consumers end up choosing Australia as the destination center as they are confident that a high standard education in international terms will be provided (Edwise n.p).

            Holmes Institute is among the best campuses across Australia. It has a range of facilities that are offered inside campus along with a state of art educational organization that is established by the institute. The key competitive edge that the institute has over another institute in Australia is that it has experienced staffs that are hired from across the globe based on their professionalism in the various subjects. Sufficient remunerations are offered while selecting these employees, therefore, allowing for the best-qualified employee to be employed so that they can work for longer durations and also add to the quality education provided by Holmes Institute.

    The method of making a choice on the educational institution to enroll in is not one of the easiest tasks. It involves a thorough research as much as more consideration from the consumer. This is because of the complexity of the needs of the consumer as well as the increasing number of institutions across the globe. For Holmes to adequately meet the needs of their consumers, it is important for them to understand the target market. In doing so, they will be able to identify with the various steps that the consumers go through in order to make their choice on the purchase. Different consumers have different needs and thus Holmes works hard in ensuring that they meet the needs of almost every consumer hence ensuring that they are able to choose Holmes as their institute of learning. This has yielded good results as most of the already enrolled students indicate that they chose Holmes due to the institution's ability to meet their demands such as having high quality professionally skilled personnel that deliver quality education practice and learning process.  Holmes reputable feature has resulted in agents recommending the school to most of the consumers and thus most people enroll in the institution following the agents’ recommendation (Edwise n.p).  The location of Holmes Institute in Australia is within a city and this has attracted most scholars thus choosing on this institution. Australia experiences sub-tropical climate which is favorable even for the international students. It is as a result of this friendly environment within Australia that most consumers choose on learning in Australia and in this case, Holmes Institute. This report will, therefore, seek to present the demographics, that is, the average characteristics of the potential consumers of Holmes Institute and the physiographic which will involve the analysis of consumers so as to understand why they choose on Holmes institutes in Australia. 

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