Infinity G20 Case
The G20 was introduced in the United States by the Nissan Infiniti division in the year 1990 being a third model to its existing models of the Infiniti. The model had already been available in various countries like Europe and japan but using a different name “primera” (Lilien & Rangaswamy, 2004). It is vital to note that the market in the United States was substandard and unsatisfactory and this caused the management to seek new ways in which the performance can be improved and develop the performance in the market (Lilien & Rangaswamy, 2004).
In the year 1989, the Toyota Company and Nissan plunged into the market three years after Honda had announced the Acura line. This was a segment of the market that was highly known for manufactures from the United States of America and Germany (Lilien & Rangaswamy, 2004). Nevertheless, the introduction of the Infiniti was done much later after Toyota announced the presentation of Lexus in the market. As of January 1990 the Toyota product had performed better than the G20 in the market. This is to mean that the G20 was introduced after Lexus had established a good market (Lilien & Rangaswamy, 2004).
However, the product is said to be unique, prestigious and successful. This is to mean that despite the fact that introduction to the market was done late; the product still is able to attract customers due to its characteristics (Lilien & Rangaswamy, 2004). The design has enabled the company to gain competitive advantage over other companies in the same industry. The product has an increased price than the other types of cars but this is in relation to the features and abilities of the car. The model best suits segment three but I believe that the car can be modified in order to best suit people in the other categories.
References
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Lilien, G. L., & Rangaswamy, A. (2004). Marketing engineering: Computer-assisted marketing analysis and planning. Victoria, BC: Trafford.
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