INFORMATION TECHNOLOGY IN COUNTY PARK LOUNGE

Introduction

In the contemporary world of business, different organizations have increased their reliance on information technology (Turban, 2005). This has resulted to significant improvements in the overall performance and processes of the businesses. Basically, the major objective of adopting information technology is to increase the competitive advantage of the business (Turban, 2005). Competitive advantage of the business is enhanced through product development, communication effectiveness, and processes efficiency increased by information technology in the business. Therefore, in this case, County Park Lounge will implement information technology as a strategy of adapting to the modern trends and market changes.   

It is factual that digital technology has contributed significantly to the face of the nightclubs, and restaurants in the millennial era (Hasson, 2015). This is based on the fact that nightclub owners and staff do not use traditional bookkeeping which utilized pen and papers. Therefore, nightclubs tend to use digital channel for bookkeeping in the business operations. Digital technology has helped nightclubs optimize business performance by increasing efficiency through tracking, organizing and synchronizing business processes (Hasson, 2015). As a result, County Park Lounge will use several digital technology platforms and software in different segments of the business. In the management segment, the nightclub will use digital management programs such as BookBottles and SocialNightlife Pro (Hasson, 2015).

BookBottles   

This is a technology platform that offers management services and channels all in single software while offering in-depth analytics (Hasson, 2015). The software is developed alongside venues that help the business utilize cloud computing to maximize the profits. Therefore, the business is able to manage all aspects of the venue (including guest lists, inventories and reservations), collecting and analyzing the data about business performance, and data representation in form of charts and graphs (Hasson, 2015).

SocialNightlife Pro

This is a computer application which allows data sharing between the nightclub staff and the customers by bringing them together in a single platform (Hasson, 2015). Therefore, the nightclub staff can use this app for event promotion, advertisements, relationship management and customer rewards.

Therefore, for these two digital platforms, the nightclub will use computers as the channel to access the software.

On the other hand, for marketing, County Park Lounge will use DrinkAdvisor as a marketing tool for the nightclub . This software can be used in mobile phones to keep the customers updated about promotions and night theme events.

Thirdly, for the behind the bar segment, the club will utilize several digital point of sale systems to increase efficiency and accuracy in handling customer orders to make sure that they do not wait longer for services. County Park Lounge will use Digital Dining, The Bindo, and RPower POS systems (Hasson, 2015).

Digital Dining

The system was launched first in Australia and moved to United States in 1984 in Washington DC (Hasson, 2015). The system can be used in iPads basically but not limited to computers. The system offer features that cn take cues from the customers and handle them effectively and quickly.

The Bindo

This is POS system turns the iPad into a cash counter which give the gadget the ability use credit cards. This system is a cloud computing platform used in business management for the nightclubs (Hasson, 2015). The owners of the nightclubs benefit from loyalty programs reservation and payment services, and metric analytics among other services offered by Bindo POS system using the iPad.

RPower    

RPower is POS software that offers establishments platform which include inventory integration to the third party, and video display among others (Hasson, 2015). The software offers unique management tools for the nightclub and bar business. Thus, it is factual that County Part Lounge will benefit from unique customers services and optimizing business operations.

In addition, the nightclub can use digital technology for the in front of the bar services. Businesses use digital technology to replace positions in the club with computers that are cost-effective and precise. Thus, some of the applications that will be utilized by the nightclub include iPourit, Tablelist and Coherent Design (Hasson, 2015).

iPourit     

This is a digital technology that directs customers to pour their drinks through a system of controlled valves and taps (Hasson, 2015). The benefits of this technology include cost-saving, efficient customer services, fast in eliminating waste, and it acts as fun to the customers. The efficiency of iPourit is based on the fact that the bartender can count every ounce of the drink poured to the customer which means that the business enjoys maximum profit. Other benefits associated with iPourit include increased sales, data mining and increased effectiveness of the business processes (Hasson, 2015).

Tablelist   

This is a mobile application that offers promotion services to the club owners and table-booking services to the customers. That application is accessed in both Android iOS operating systems which helps the user utilize and manage table inventory in the app (Hasson, 2015). On the other hand, the customer can be able to reserve a table, share it with friends, book drinks, pay for them and access other related services. This app helps the business owner to open up table bookings to potential customers who can afford them by filtering the rest. This means that County Park Lounge will be able to select potential customers to open the table bookings up to them exclusively. In making this selection, the customer can only hit the specified spending level which will direct him or her to the Tablelist Platinum staff (Hasson, 2015).

Coherent Design  

This is a design consultancy application that offers specifications on the appropriate design that the club can execute to enhance customer experience (Hasson, 2015). The application utilizes sound systems, lighting system and other forms of technological programming and planning. This software adheres to innovation, technology planning and enhancing customer experience thus helping the company in customer retention and attraction (Hasson, 2015).

For the website, County Park Lounge will open its own business website that will offer ultimate design to help customers access services easily and swiftly. For instance, the website will have an icon for contacting the club’s staff directly while making inquiries (Hasson, 2015). Additionally, the site will help the customers access relevant information regarding the club based on location, promotions, products and services offered, and special offers.

Disaster Recovery Plan

In order to control information, County Park Lounge will implement management control system (MCS) to evaluate the performance of IT systems in the business and execute control strategies. The system will increase the dependence of information and IT systems in order to detect the problem that might develop during delivery (Lainhart, 2001). This will decrease information threats vulnerability on the IT systems. Therefore, through MCS, the manager will be able to coordinate, allocate resources, and measure the performance of the information systems (Lainhart, 2001).

The weaknesses of the management control system in the nightclub include increasing costs, operation and processes delay, long working hours for the employees and vulnerability to ineffectiveness (Lainhart, 2001). Thus, the manager of the nightclub will have to planning for the control measure of these weaknesses and risks of implementing a management control system.

Conclusion

Generally, it is perceptible that adopting the digital technology by County Park Lounge nightclub is one of the strategies of adapting to the changes in the modern nightclub sector. Therefore, this will increase the competitive advantage of the nightclub by synchronizing customer services with objectives of the business. Additionally, digital technology will optimize the performance of the business by improving customer relations and enhancing business process. As a result, the nightclub will utilize applications and software such as BookBottles, SocialNightlife Pro, Digital Dining, The Bindo, RPower POS systems and the business website. Basically, executing information technology in the business will be intended to enhance customer experience and services in order to increase the competitive advantage of the business.     

References       

Hasson, B. (2015). Digital Technology for Nightclubs. Nightclub & Bar. Retrieved from http://www.nightclub.com/product-watch/technology/digital-technology-nightclubs            

Lainhart, J.W. (2001). A Methodology for Managing and Controlling Information and Information Technology Risks and Vulnerabilities. Journal of Information Systems, vol. 4. Pp 21-25       

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Turban, E. (2005). Introduction to information technology. Hoboken, NJ: J. Wiley.

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