Questions and Topics We Can Help You To Answer:
Paper Instructions:
There are two parts to this assignment:
1. Post a link to an organic Facebook post by a brand* that you think represents the best practices discussed in Modules 8 and 9. Make sure you are not posting the same thing as anyone else. Post a description of the brand Facebook post, a link to the post, and an explanation of why you think it represents best practices.
Cabela’s – https://www.facebook.com/Cabelas
Zappos – https://www.facebook.com/zappos
Starbucks – https://www.facebook.com/Starbucks
Water.org – https://www.facebook.com/water
Dunkin’ Donuts – https://www.facebook.com/DunkinDonutsUS
Tough Mudder – https://www.facebook.com/toughmudder
Toms – https://www.facebook.com/toms
Adobe – https://www.facebook.com/Adobe
Burt’s Bees – https://www.facebook.com/burtsbees
Lollacup – https://www.facebook.com/lollacup
Gold’s Gym – https://www.facebook.com/goldsgym
Tawnie and Brina – https://www.facebook.com/TawnieAndBrina
NBA – https://www.facebook.com/nba
Tasty – https://www.facebook.com/buzzfeedtasty
REVOLVE – https://www.facebook.com/REVOLVE
Nutella - https://www.facebook.com/Nutella
Threadless - https://www.facebook.com/threadless
LL Bean - https://www.facebook.com/llbean
Stella & Dot - https://www.facebook.com/stelladot
Intrepid Travel - https://www.facebook.com/intrepidtravel
Adobe - https://www.facebook.com/Adobe/
Burts Bees - http://www.facebook.com/burtsbees
Gary Vaynerchuk - https://www.facebook.com/gary
Malibu Rum - https://www.facebook.com/malibuUK/
Red Bull - https://www.facebook.com/redbull
Nike - https://www.facebook.com/nike/
KFC - https://www.facebook.com/KFC/
Jeep - https://www.facebook.com/jeep/
Old Spice - https://www.facebook.com/OldSpice/
M&Ms - https://www.facebook.com/mms/
Nintendo - https://www.facebook.com/Nintendo/
National Geographic - https://www.facebook.com/natgeo/
Game of Thrones - https://www.facebook.com/GameOfThrones/
The Tonight Show Starring Jimmy Fallon - https://www.facebook.com/FallonTonight/
NASA - https://www.facebook.com/NASA/
2. Reply to someone else's post to let them know what you think works in their shared post and, if possible, other insights about the post or opportunities for the brand.
Reply to those blew:
1.
https://www.facebook.com/Starbucks/photos/a.152298483056/10158338728768057/?type=3&theater
This post on March 21st by Starbucks was created as a result of the Covid-19 pandemic. It's purpose is to make customers aware of how its business is going to operate throughout. With that being the company has shut down its US and Canada cafes, but is letting customers know that select grocery and drive through locations remain open. This post is an example of how the company operates and stands out. The post is timely and relevant, and the visuals included are simple and easy on the eyes. The simple visuals indicate that the information provided on the post are more important as they aren't detailed enough to take away the users attention from the text. Not to mention that text involved in the graphic is "Times are changing, but we're still here for you" this text as well as the how Starbucks is talking about taking care of its employees and customers is done in a way to humanize the company. Not only that but the post is rather short and only consists of 58 characters, which also helps to keep a users attention from wandering off. Which is especially important given that this is a post about a serious situation. All of which I feel add up to create a sold post that does what it sets out to do pretty well, which in turn makes it something that represents best practices on Facebook at the very least decently as well.
2.https://www.facebook.com/jeep/photos/a.220704261514/10160277400151515/?type=3&theater
Jeep fulfills several components talked about over the course of the past two modules. They work to showcase the clarity of their brand through brand images which creates a clear image in order to attract a consumer with quality content. In addition, with the creation of daily contest, they can gather likes on top of comments which engages users. By gathering this type of information they are doing a great job of not others working to build a relationship with their online users but gathering consumer insights. It has been great to see that the person working to run the Jeep Facebook page responds to the comments which are left by individuals. Their hashtag #4by4day continues to trend and has become a link back to the Jeep brand. Their overall page works to target their consumers, family members and people that enjoy the outdoors. The Jeep brand as a whole is very cohesive on all forms of social media I have come to find.
