Communications Challenges and Strategies

            McDonald's business is one of the leading retailing business foodservice in the world. It recognizes the significance of having good and professional employees who are in place so as to provide their customers with exceptional customer service know-how. This organization therefore has had a history in their distinctive responsibility of transforming their employees into becoming leaders. Thus they have a strong perspective that as long as people are new in the business they have the chance to grow and become better leaders. The company thus offers their new employees with an opportunity to nurture their talents, developing their leadership skills and being better at what they do (Anderson & Adams 2016). The company thus is known for their big role in promoting their employees from within as these first employees are allowed to develop their basic skills and thus they are able to achieve the best in the future. The company thus advocates for a well training of the employees with different backgrounds and skills as they work together within an environment that cultivates respect as well as driving force to high engagement thus enhancing a constant success. However, the company has faced tremendous challenges in their line of work as well as with their employees. This paper therefore will present and discuss some of the communication issues within the company and strategies that the company can put in place so as to readdress this issue and thus be able to attain their maximized benefit globally.

            The current situation at the McDonald’s company is the dietary behaviors of the large group of people as well as potential consumers. Communication interventions have therefore been put in place with an aim of changing the image of the business thus attracting more potential health oriented consumers. These communication interventions will be geared towards changing the behavior of the already existing consumers who are regularly taking the junk foods and thus they are persuaded to change their eating patterns through change of lifestyles and buying of balanced types of foods at the McDonald’s company which are healthy. The company is however faced with the challenge o achieving and maintaining of the large scale dietary change that is positive (Anderson & Adams 2016). This challenge is as a result of the complex as well as the difficult enterprise of the dietary change. Thus the company has to come up with nutrition messages that make the communication interesting and attractive thus making sense to the consumers enabling them to change their behaviors and attitudes in a motivating ad reasonable manner. Thus the company concerns itself with the interpretation that the targeted consumers will have on particular messages in the media and on the form of messages that are efficient with the types of the consumers targeted from the outlook of the communication psychology.

            Language barrier is one of the major problems that most of the companies that operate globally face. As they employ new and first time employees it is hard to enhance team building and team work as communication is hindered.  However, in McDonald's business, they have advocated and implemented on the cohesive high performance leadership proficiency, mechanism as well as culture. Thus they encourage team members of their company through empowerment to mentor one another as they all talk openly as they share their ideas and skills using a common language (Anderson & Adams 2016). Publicly talking about strengths and weaknesses for new employees is quite a hard task. However, it helps one to be able to develop n some of those weakness and to improve on the strengths as a public feedback is enhanced. This allows for building of close relationship among the employees thus allowing them to be able to communicate effectively as they are needed to.

            Misconduct is a behavior that is not advocated for in any organization as it results to poor performance of the business. McDonald’s company therefore ensures that they offer protection against their employees from retribution process. Reporting of any misconduct by another employee is not easy and thus most of the employees may decide to keep quiet and thus allowing their fellow employees continue behaving in a manner that is not appropriate or the business success. Thus to curb this through the team building and leadership cycles, the employees in the McDonald’s company enhances open communication among the employees and creates a sense of accountability among the leadership cycle members and in this case, they are able to report of any misconduct. This system has been advocated for by the company through their protection approach towards those employees who present reliable and concerning information in good faith about the employee in question thus allowing for a correction by the company. This ensures that all the employees within the company work towards the same goal as they are all focused in motivating each other and looking out for each other while in the company. In this case, their leadership skills are more advanced and the company is thus able to meet their goals (Anderson & Adams 2016).

            It is thus important to note that the company uses communication strategies that are well organized so as to be able to overcome some of these communication challenges. The company therefore implements the use of the most appropriate and preferred channel of communication such as the use of social media as most of the people are using the internet in the current world that we are living in. implementation of an endorser who has a new face of the company helps in the building of a company’s image thus allowing the behaviors and attitudes of people to change. Offering of promotion for the McDonald’s company’s products attracts potential customers into the business and thus they are able to market the business to their fellow friends and family (Deng 2009). This is also used on the employees that are employed in the company. As they are rewarded and promoted better they tend to offer products that are f higher quality thus allowing for most of their customers to recommend others into the restaurant through the world of mouth and due to the good rating which is as well as good form of communication strategy. Thus the customer’s attitude on healthy foods and lifestyles and their behaviors towards the same are changed thus resulting to an increased demand of products. These strategies are all forms of positive reinforcements that are used by the McDonald’s company with rewards and more consumption behavior of healthy foods. Reviews on the communication performance are part of the communication strategy as they enhance an all time improvement of the company. Communication strategy and maximization on changing the behaviors as well as attitudes among the employees and the consumers is very important in making all the stakeholders satisfied and happy.

 

 

 

 

 

 

 

 

 

 

 

 

References

Anderson, R. J., & Adams, W. A. (2016). Mastering leadership: An integrated framework for breakthrough performance and extraordinary business results.

Deng T (2009). McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle. SolBridge International School Of Business.