AT & T Joins Verizon in Unlimited Battle, Sprint Cuts Prices

            Wireless competition is greatly intensifies as days pass and this has increased the prices of the unlimited plans in most of the technological firms. This has raise a concern on most of these wireless companies as they are receiving low profits following the bumping of prices to be spent on the unlimited plans (Krause 2017).

            According to Krause, Verizon communications is one of the firms that is providing a strategy that will help in the reduction of prices that are expended on the unlimited plans by the wireless customers.  Though it was expected by some of the analysts that the Verizon communication firm will come and aid in cutting off the prices they however launched this plan in 2017. However, there is high competition over the unlimited plan between the AT & T, Sprint and T-Mobile firms from wireless firms. Verizon as well as the AT & T firms are more expensive than the other wireless firms (Krause 2017).

            It is therefore important to note that this competition posed by the various firms with price variations. This is important in business as it will enhance quality provision of unlimited plans and competitive prices thus allowing for customers to enjoy quality services and unlimited plans from these firms.

            The increase in the unlimited plans from the various wireless firms will enable subscribers to have a choice on the most appropriate plan to subscribe to. Technology advancement will be experienced all over the different businesses all over as more features on the unlimited plans such as the voice calls as well as texting features offered by Verizon’s unlimited plan.

References

Krause R. (2017). AT&T Joins Verizon in Unlimited Battle, Sprint Cuts Prices. Retrieved from:

http://www.investors.com/news/technology/att-will-ramp-up-unlimited-data-to-all-says-analyst/