Impacts of using Social Media in a Company

The social media is a very important tool which a company can employ, in order to increase its productivity. However, the social media can become a very bad tool if used in the wrong way, and it might cost the company.

The following are the pros of the social media in business.

• The social media allows the company to gain insights from valuable customers.
• Increases traffic on the company’s website (Bowen & Ozuem, 2016).
• Free advertisements from viral marketing.
• Improves communication between the company and the customers.
• Builds a good relationship between the company and the customers (Leland, 2016).

A company can be able to successfully gain from the social media, through first and foremost developing a social media page, having a ready social media team and offer its customers promotions through the social media. This will consequently help in making the company to be able to deal with any issues or questions asked by the customer. Moreover, offering technical support will consequently allow the company to be able to forge forward.

On the other hand, social media in business has its own pros, which include the following.

• It leads to the spread of bad publicity.
• The company’s private information might be breached through the social media.
• Some people might be paid to post bad reviews on the company’s social media by its competitors (Bowen & Ozuem, 2016).
• Scammers, may also come up with a similar page, and con people.

A company can avoid this problems through educating its employees on the use of the social media. This will consequently allow the employees to avoid spreading the company’s private information (Leland, 2016). Moreover, the company should from time to time clear bad reviews posted by customers on its social media page, and improve its services according to what the customers want.

Reference

In Bowen, G., & In Ozuem, W. (2016). Competitive social media marketing strategies. Hershey, PA: Business Science Reference.

Leland, K. (2016). Brand Mapping Strategy. Irvine, UNITED STATES: Entrepreneur Press.