Visual Communication
Generation of a brand’s identity through advertising connotes a broad discipline that encompasses different ways of ensuring its accomplishment (Berger et al 2016). However, business owners determine the appropriate method of creating their brand’s identity in accordance to method’s efficiency to deliver clear and accurate descriptions about a brand or a business. For that reason, visual communication is contemporarily the commonly used method of delivering product information in various business environments. According to (Kumar, 2008), visual communication can be regarded as the makeover of desired information and also ideas about a brand in form of imagery and other appropriate symbols. Most businesses prefer visual communication in brand advertisement due to its convenience of delivering product information using various types of communication composed in one form. For instance, it can be used as a form of diversifying verbal communication including speaking and also as a non-verbal form of communication such as expression of body language and tone (Jamieson, 2006). Moreover, visual advertisement can include various components such as signs, typography and graphic designs which highly boost identity generation. I therefore prefer the use of print advertisement a major component of visual communication for advertising my business in the digital based industry.
Print Advertisement
Print advertising is an effective method of infusing information about my business to a broad coverage of target market. For instance, my business specifically targets market composed of people with different forms of desires related to technological transformation in the ever-changing computing world. Therefore, print advertising is a convenient method of generating the identity of my business to massive number of consumers since it involves portable channels of printed medium such as newspapers, direct mail and magazines (Winston & Granat, 2014).
Speedtech
Speedtech is a modern Cybercafé that majors in the provision of digital services related to computer customs, virtual expertise and information technology. Speedtech characterize service flexibility of prevailing changes in the comprehensive elements of computer revolution.
SPEEDTECH
The cyber cafe is guided by a set of laws that document definite objectives aimed at orienting performance towards its purpose by limiting attendants from engaging personal motives in service provision. Thus, the code of conduct facilitates engagement of competent attendants in the system (Mignin et al 2007). Nevertheless, this facility positions its founding objectives on the diversification of attendants. Our cyber café employs continuous workforce diversification and so, generating an accommodating environment for attendant-customer relations. Attendant diversity for example ensures appropriate communication and considerable understanding of customer needs thus boosting customer comfort in the café (Reed & Bogardus, 2012). Speedtech’s code of conduct influences attendants to work as a team towards similar intentions of helping customers in different presentations.
Technology
Thong (2006) illustrates that computing industry experience continuous technological developments on a regular basis. This declares that emerging technologies in the computing practices are much effective in relation to technologies that existed prior the advancements. Nevertheless, technology advancement emphasize the need for computer businesses such as cyber cafes to embrace immediate and appropriate mechanisms of adopting with continuing transformation in order to project service reliability for customer satisfaction. Speedtech is familiar with technological advancements hence invests in every trending advancement in the market. System upgrade as well as system modification is a common culture at speedtech that ensures effective adoption of our services to current technologies.
Service Description
Speedtech cyber café is dedicated in the provision services that justify service expense and customer requirements. Speedtech café encourages customers to avail themselves in its facility to enjoy exclusive internet and present day computer accessories at fair and ethically motivated services. It is designed in a way that offers customers the opportunity to enjoy computing and other related services at customer-oriented competences that reflect their comfort desires. Some of the services provided at our café include internet accessibilities, Fax services at both local and international levels and other all inclusive assistance associated with computing industry such as but not limited; color printing, scanning and photocopying. Speedtech accepts the accountability of facilitating social and economic development by exposing people to the contemporarily high flying technology in the world. It thus engages in the sale of modern computer systems and also offers repair assistance for its customers at fair prices. Importantly, the facility sets up a basis for training purposes with comprehensive educational tools whereby interested individuals can enroll for extended computer learning (Singleton et al 2013).
Nevertheles, the facility is sectioned for an IT Shop in conjuction with an effetive Cafeteria shop amid a general objective of lessing its customers the burden of tiresome movements in pursuit for common items in other facilities. Cafeteria is purposed for the provision of food items such as quality snacks and beverage drinks when need be. On the other hand, IT Shop offers customers the conveniency of purchasing stationery products like envelopes and floppy discs.
Social-Economic and Environmental Responsibility
The facility’s structure is as well modeled to accommodate range of products at fair prices. The café for example avails MTN Call Card in forms of World Call and Pre-Paid at fair costs that comply with price regulations in the computing industry. This proves that Speedtech is not only purposed to enact profit motives but also it is committed to make close products of essential benefits to the public welfare. For instance, it aims at familiarizing all people with the MTN Call Card which gives them the privilege of enjoying free services such as free calls and internet services (MTN, 2017).
Speedtech’s services are accessible to people of all economic classes since it provides equal services to the wealthier and also to the economically despaired. Literate and illiterate people are exposed to equal services in response to one’s requirements. Employees embrace socially interactive values which enable them to willingly dedicate themselves at helping people with little or no computer skills through different processes. Furthermore, Speedtech deters any form of discrimination on the basis of either; but not limited race, ethnicity, gender or color. It for instance offers equal opportunities to its employees in all occupations regardless of gender difference (Mignin et al 2007). This sustains the affluent principles of ethicality in the society thus enhancing protection of human rights and equality.
Singleton et al (2013) conceptualizes that it is important for a cyber cafe to be purposed at establishing an exclusive and effective environment driven by technological innovation with the capability of providing distinct privileges to its customers. According to singleton a cyber café includes the accountability of enhancing diversity of innovative ideas within surrounding environments supposedly by provision of supportive systems. Speedtech therefore leads its cyber activities with a primary objective of terminating social differences by enhancing the existence of a casual environment capable of influencing socialization regardless of people’s ethnicity or interests. Additionally, Speedtech projects performance towards the commitment of accomplishing the need to provide high-quality services in response to people’s expectations. Importantly, Speedtech is usually focused at providing extended opportunities in its services such as cyber chatting and surfing through which customers can share and extract innovative ideas with efficacy.
Competitive Comparison
Speedtech focuses in the development of individually oriented competitive opportunities in response to market ethicality. Speedtech has for example purposed in equating of service pricing and service demand in the computing industry which enables it to operate under a sustainable competitive advantage over other cyber cafés (Ferrell & Hartline, 2013). We have been able to exploit the increasing trend of computing in the contemporary world to lower service prices at a significant portion in comparison to the competitors’ prices. Increase in computing trend projects consistency of service demand in the present day and in future. Notably, ability to strengthen the relationship between facility identity and service reputation at low pricing has highly increased competitive gap. Generally, Speedtech assures its customers provision of high quality and reliable services at relatively low prices.
Customer Relations
Speedtech is a transparent business facility thus uses its business logo to represent its services to customers. It has a relatively large business logo with its business name meant for recognition purposes since people are able to differentiate it from other cafes in its locality.
Additionally, the facility’s logo includes a definite business website that facilitates immediate interaction with its customers. The primary objective of a website in our facility is to give customers from different backgrounds easy access to cafes major services and is also used as an effective channel of receiving immediate customer feedbacks in regards to the provided services.
References
Berger, E. S. C., Kuckertz, A., & Springer International Publishing AG. (2016). Complexity in entrepreneurship, innovation and technology research: Applications of emergent and neglected methods. Cham: Springer.
Ferrell, O. C. & Hartline, M. (2013). Marketing Strategy, Text and Cases. Cengage LearningJamieson, G. H. (2006). Visual Communication: More than meets the eye. Bristol: Intellect.
Kumar, A. (2008). Visual communication: A media for research and planning. New Delhi: Global India Publications.
Mignin, R. J., Rey, S. ., & International Bar Association. (2007). Hiring the best qualified and most talented employees: Handbook on global recruiting, screening testing and interviewing criteria. 's-Gravenhage: Kluwer Law International. MTN (2017). MTN International Call Saver. MTN extracted from http://www.mtn.com.cy/en/internationalcallsaver/ Reed, S. M., & Bogardus, A. M. (2012). PHR. Hoboken: John Wiley & Sons. Singleton, L., Ross, I & Flavell, L (2013). Access to ICT: Curriculum Planning and Practical Activities for Pupils with Learning Difficulties. RoutledgeThong, J. Y., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799-810.
Winston, W. & Granat, J. P. (2014). Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages. Routledge
