Effective internal communication

Problem statement

Having an effective internal communication strategy is important given that internal stakeholders form the core driver of organization. Lack of effective communication with employees can lead to break down of relationships between employees as the major internal stakeholders and management.  They share the vision and goal of an organization and overlooking may lead to reduced engagement, employee dissatisfaction, reduced employee retention and hence reduced productivity. The internal stakeholders are normally the most dedicated in championing the brand of the organization.   Internal communication related directly to the performance of an organization in terms of high quality product and services and financial problem

 

A strategic and improved plan for internal communication provides a chance building productive relationships between the management and employees and among the employees themselves.  A strategic communication plan involves a program that is well designed to ensure that internal stakeholders are engaged fully and this can lead increased morale, retention and hence, improved productivity.  Effective communication is important to the employees, manager and even the shareholders.   It is an important tool that keeps all of them informed about the operations in an organization, identifying any problems within and improving engagement in looking for solutions to these problems.   Effective communication should ensure that information is presented in a manner that it will actually be useful and can be worked upon for intended purpose (Smith & Mounter, 2008).

Effective internal communication can be achieved through strategic targeting so that a particular message or information is catered to a specified niche audience and this will make the communication process more clear.  This involves considering to whom the information should be sent and this will ensure that any misunderstanding is cleared especially in a team. If some information is meant for specific individuals, allowing everybody to access it is not necessary especially it involves sensitive issues that may affect others.  This allows for the information to be vetted by other the major parties involved before it is shared to other stakeholders.  In addition, the strategic plan should involve making the intention of the communication clear by paying close attention to any metrics relating to whether the stakeholders understand what is meant in such communications (Gambetti, 2012).

An effective communication plan should also involve using the right channels so that information reaches to the receiver in timely manner and intended form. Tools such as intranet sites and posters are necessary to relay information if it is intended for the entire members of an organization. However, where the information to be shared is intended for the specific individuals using platforms such as email, texting and calling can help in maintaining confidentiality of the information and at the same time ensuring that information is delivered on time.  Use if effective communication tools ensure that all the internal stakeholders remained informed so that problems can be reported as they arise and solutions are found through engagement (Gambetti, 2012).

Conclusion

 An effective internal communication ensures that all the stakeholders especially employees are engaged in the decision making in an organization.  A strategic communication plan for passage of information within the organization should involve targeting the intended receiver through various communication channels that will deliver information in the intended form and at the right time.

For improved performance in an organization, clarity if information is necessary so that it is well understood. Building relationships within the organization encourages engagement which is an important aspect in employee retention and serving the interests of shareholders.

References

Smith, L., & Mounter, P. (2008). Effective internal communication. London: Kogan Page. 19-23

Gambetti, R. (2012). Managing Corporate Communication. Palgrave Macmillan. 8-11