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Writing Five: Persuasive Message
Course Objectives: mastering this assignment allows you to practice and improve in
these areas of the course objectives:
· Apply principles of business writing
· Understand the writing process
· Demonstrate skills in writing effective business messages
· Demonstrate an understanding of the use of technology for writing and
responding to complaints
· Apply principles of format and document design
· Show ability to think critically, creatively and independently
Background: You are an inventor of a new medical device and you have finalized the
legal protections for it (i.e. patented, trademarked, etc.) The only thing that remains is to
secure the necessary funds to complete production, marketing, distribution and sales to
the public and the medical community. During your reading of an industry journal, you
discover there is a contest to do just that. The investment group has announced a
funding contest for a new medical device, exactly what you have, and they are asking
for proposals to fund just the part of the process you have remaining. Interest is high,
and you are sure you can compete with the best of any other proposals from inventors.
You decide to enter the contest. The first step is to write a letter introducing your
company, your device, and what it will do. This letter will be a cover to the application,
and is meant to persuade the reader (the investment group) to seriously review the
application and peak their interest.
This letter will first reference the contest, how you discovered it, and establish your
interest in being considered. It is called a persuasive letter, but it is also like a sales
letter, or even a cover letter which is attached to a resume.
The goal is to create an interest which will, hopefully, lead the recipient (the investment
group) to review your application, seriously considering your product, seeing both the
usefulness of it from a medical perspective, and its potential to make a profit. You have
one page to sell your company and the medical device, so use all the space you have to
describe what you make and how it will help. Do not leave blank space on the page
which could be better used to sell your company, and win the contest. However, the
letter should not be longer than one page. The point is to be succinct, positive, and
persuasive without going over the top into the unbelievable range. Logic and reason
should be paramount.
Assignment: Draft a letter to the investment group introducing your application to the
contest, describing your company, your invention, and the usefulness. In addition, you
should also include how you intend to market and distribute it, given their funding. 
Use the AIDA approach: attention, interest, desire and action. It should be one page in
length. Be sure to include an “invitation” to take the “action” by moving you forward in
the competition, and ultimately, a partnership with them when you win the contest. Be
creative, but again, do it in one page.
Use the letterhead your group drafted for your inventor, and address it to the Investment
Group, using the same address from the Letterhead sample on Moodle, or if your group
designed a letterhead for the investment group for the last two letters, use it. Sign the
letter with your name, as “Owner” for the company (whatever you named the