Briefly explain the Shannon’s (1948) model of communication process using an appropriate brand/ product example to illustrate your answer.

This is a modern type of a communicating model which not only shows the success of communication but also how a communication system at times fails. The issue of time affects communication in organizations for example in advertising a cigarette brand. This was clearly shown in the United Kingdom where cigarettes were advertised by cinemas. Shannon model of communication breaks the communication process in to eight different processes. The person initiating the communication must be present. This is the initiator of the message. A transmitter is also a necessity which is the method used to deliver the message (Gallistel, & King, 2009). For example in advertisement of the cigarette brand the cinemas are the transmitters while the manufacturers are the initiators of the message. The transmitter should be effective and maintenance of face to face communication is also important. In case the communication or advertisement is face to face the transmitter must maintain eye contact and gestures. Televisions, cinemas and radio use signals in order to act as good transmitters. Advertising the cigarette brand is effective through use of cinemas as customers are able to see the product being advertised (Anttalainen, 2003).

Signals are important as illustrated by Shannon model. Different signals are produced depending on the mode of transmission used. To enhance communication process a channel must be included mostly in form of electricity. Electricity makes it efficient for transmitters to transmit the information from the sender to the receiver and back to the sender for a feedback. Communication process can be challenged by some barriers including noise. Noise can lead to failure of the communication process and which should be avoided. A receiver must be present to make the communication process effective. The receiver includes antennae in the cinemas which act as transmitters (Anttalainen, 2003). Destination is the final stage in Shannon model. In the example of the cigarette brand the destination is to customers who will give feedback to producers.

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Anttalainen, T. (2003). Introduction to telecommunications network engineering. Boston: Artech House. Introduction to telecommunications network engineering. Boston: Artech House.

Gallistel, C. R., & King, A. P. (2009). Memory and the Computational Brain: Why Cognitive Science will Transform Neuroscience. Chichester: John Wiley & Sons.