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Marketing objective for product

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Paper instructions:

Marketing Objectives for product uploaded 
Use this to set specific marketing objectives. Think about sales, market share, market positioning, image, awareness, and related objectives. 

Remember to make your objectives time specific and measurable. Objectives that can't be measured can't be tracked and followed up, so they are less likely to lead to implementation. The capability of plan-vs.-actual analysis is essential. 

Sales are easy to track and measure. Market share is harder, because it depends on market research. There are other marketing goals that are less tangible, harder to measure, such as positioning or image and awareness. Remember though, as you develop the objectives, that it is much better to include the measurement system within the objective itself. This is especially true when they aren't obvious.

 

135 Words  1 Pages
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