Patient’s loyalty

Perceived strength:

Patients constantly access health care services from practitioners of the community hospital.

Hospital staff

Perceived strength:

Professional and committed staff that focus on giving patients high quality services under minimal malpractices cases. Some of the services that these competent staff offers include surgical, therapeutic, rehab and emergency health care (Ernst & Young, 2009).

Hospital facilities

The hospital has excellent hospital facilities that contribute towards a great healthcare quality.

Mission

Perceived strengths:

The hospital is committed to community vision and mission. All their efforts are geared towards a high quality health care provision to all of their patients.

Quality management plan

Perceived strength:

The hospital prides themselves in having an constant quality management plan with low amount of unprofessional conduct claims (Ernst & Young, 2009).

The hospital has a high level of organizational competence that allows the smooth running of the hospital.

Provision of high quality care through a diverse set of services

Perceived strength:

The district hospital has a five year vision program that aims at creating a big, multispecialty general practitioner performance system. This system will incorporate an augmented number of medical practitioners and experts. Currently, the hospital employs half of the highly qualified general practitioners who are included in the five year vision program (Ernst & Young, 2009).

According to the background of the district hospital, it has a reduced number of unprofessional conduct claims

Perceived strength:

Low medical unprofessional conduct. This is a source of strength for the incoming general practitioners. A medical practitioner will fear taking a risk at the community hospital that may have a history of neglecting their patients by not having safety regulations or equipments for their patients (Ernst & Young, 2009). Medical malpractice does not necessarily mean that the medical doctor is doing an incorrect procedure or having a practice that is unprofessional but rather it may also be attributed by the insufficient equipments and safety measures within the hospital. The community hospital therefore has an effective safety measures put in place to ensure that protection of patients is guaranteed hence resulting to the reduced number of malpractice cases (Ernst & Young, 2009).

Inadequate medical staff

Perceived weakness:

The community hospital has shortage of general practitioners especially in the orthopedics, primary care as well as in oncology departments (Ernst & Young, 2009). This will therefore require improved recruitment efforts by the hospitals administration.

With inadequate resources the hospital is unable to employ enough hospital staff for their operations (Ernst & Young, 2009).

The hospital also has shortages in the number of critical hospital staff. As a result, the hospital is unable to meet their desired goal of quality healthcare provision (Ernst & Young, 2009).

Inadequate Promotional services

Perceived weakness:

Though the hospital has their own promotional events, they are insufficient and not significant enough while operating on their own to constitute an effective promotional mix (Ernst & Young, 2009). Failing to have a website of their own is negatively affecting their hospital.

Metropolitan community

Perceived opportunity:

Growing metropolitan community increases the demand for the hospital’s services.

Political environment

Perceived opportunities:

There are numerous opportunities which would greatly benefit the hospital. Nationally, the hospital has so much support from the political sphere (Ernst & Young, 2009). For instance through the affordable Care Act, grants has been allocated to the hospital to expand their services.

Social trends

Perceived opportunity:

Social trends offer numerous opportunities as they can be used to provide improved services and boost patient’s health. The millennial generation is quite diverse, well-informed, communicative and energetic. These are the personality types needed to motivate movements such as poverty eradication and environmental causes. Opportunistic trends in the hospital therefore include body weight workouts such as nutritional education for the uninsured patients, functional workouts for the elderly population and yoga for behavioral kind of patients.

Technological advancement

Perceived opportunity:

Smartphone and technological advances will allow for opportunities at the hospital. Nutrition and exercise apps designed by the hospital will help them achieve their goal of high quality health care provision to their patients. The health information in these technological devices will be monitored by health care practitioners thus will help them in setting the goals for their patients.

Invasion of patient’s privacy

Perceived threats:

With technology, one of the greatest threats is the invasion of patients’ information privacy. There is a high reluctance in the adoption of technology as patients fear that their privacy will be invaded.

competition

Perceived threat:

Increased competition from other physicians and other district hospitals.

Government reimbursement

Perceived threat:

Reduced government funding