Cultural Sensitivity

Culture is the general experience according to the society and how the experience affects our relations, reactions, and the general decision-making process. Cultural sensitivity is very important when it comes to a personal level while doing business. Culture is very important to all communities and it is very crucial to think about the cultures of a certain community when it comes to interaction. Different communities have different cultures and it is very important to regard their view when interacting to prevent any misunderstandings in the process (Samaha et al., 2014). Culture is what influences the values, hopes, loyalties, fears, and worries of every community. When one is having an understanding of the different cultural setting, it helps them interact in the right manner with the clients.

Being sensitive to the culture of different communities prevents developing ethnic and racial divisions with the involved community. Divisions based on race and ethnicity in most cases leads to violence, opportunities get lost, misunderstandings erupts, hatred and this leads to no progress and to some point death. Conflicts based on the race and ethnicity usually bring down a business, community, human and financial resources as they tend to cause a distant to the different cultural groups from making any progress. Equity and just is created when one considers the cultures of the other person (Moran et al., 2014). In terms of job performance, a person who belongs to a different cultural background compared to others will perform better and in a way feel comfortable in the midst of the other communities.

Cultural sensitivity can create a pool of resources which can be very helpful for the continuity of the business. Many people and firms have lost value through developing and promoting either products or services which are against the cultural setting of the other communities (Samaha et al., 2014). In such a case, the progress which would have made the company or business setting very successful is hindered as the cultural sensitivity is not observed. Being culturally sensitive can enhance the relationship between individuals and this will eventually lead to the improved harmony.

Economic development in every sense will always depend and be defined by the ability to succeed internationally. Developing a strategic method of incorporating the different cultures in the world assists in ensuring that the business is integrated culturally and competently, therefore, eliminating the chances of losing the business into cultural conflicts. During decision making, the international client can be intimidated if the decision made is not culturally sensitive and in the case, the client is not happy and convinced enough there might be consequences like the client opting out of the relationship. Clients who consider certain acts as being insensitive and not in line with the particular culture can be discouraged in the business and consider having alternatives (Moran et al., 2014). International dependency is very important as it creates more revenue which similarly expands the possible outcome of the coalition. Individuals who consider going international with their businesses are likely to be more successful as in the international levels; businesses can do well than when they remain local and therefore important to be culturally sensitive.

Different cultures require different strategies for their success. Cultural awareness creates a certain level of understanding that basically influences the next stage of a business. International levels involve the use of literate levels of understanding and in many cases diversification is important. Appealing strategies and considerations will develop an interest in terms of growth and many will want to associate with the person and this can only happen when cultures are observed.

References

Moran, R. T., Abramson, N. R., & Moran, S. V. (2014). Managing cultural differences. Routledge.

Samaha, S. A., Beck, J. T., & Palmatier, R. W. (2014). The role of culture in international relationship marketing. Journal of Marketing, 78(5), 78-98.