Decision making process

When buying a product, the family-decision making differs from individual-decision making in the latter means that an individual has a direct impact on the product. In other words,   an individual has the power to seek information about a particular product, conduct product evaluation, make buying decisions, and make a final decision about the product (USC Marshall, 2018).This means the individual has autonomy and will not consider the interests of family members. An individual can conduct a quality comparison, price comparison, among other roles (USC Marshall, 2018). On the other hand, family-decision making is a process where family members do not have the power to make product decision such as buying decision.  Family members only express their ideas and opinions.  Even if one of the family members wants a particular product, he or she cannot make a buying choice (USC Marshall, 2018).  Family members do not have the power to determine which product to buy, where, and when to buy

The family-decision making process results in conflict. This arises from the product purchase decision. For example, I have seen conflict in my own family while making family decisions. On early August, I wanted to go for a summer vacation in Boston. I was expressing my opinion, and my father said that he would compare prices for food, activities, transportation cost, lodging, entertainment, among other expenses to see how we much we would spend. After comparing prices, my father concluded that we would visit Harrah's Laughlin in Nevada. I was affected since my father did not meet my preference. My father had the power to decide where and when to go on vacation. However, I was able to get my way through impression management. Because I respect my father and we have a close relationship, I decided to support my father's idea so that I could be seen as friendly and nice.

 

 Reference

 

 USC Marshall. (2018). Families and Family Decision Making. Lars Perner