Questions and Topics We Can Help You To Answer: 

For your written project, you will analyze an advertisement that employs a work of western art dating from the Ancient Greek through the Gothic periods.

Advertisement Project


Analyze ONE of the advertisements listed below, all of which are illustrated in the Cartoon/Advertisement Project Images file.

•    Fendi (multi page ad; pictured in Vogue, March 2012)

•    Karlie Kloss in a Nina Ricci “Slip Dress” (pictured in Vogue, June, 2013)

•    Romana Sambuca (pictured in Time, 2007)


Find a picture of the actual work (or works) of art/architecture which the advertisement employs.  Make a printout or photocopy of the picture to hand in with your assignment.


Answer the following questions regarding your advertisement:

1.  Identify the artwork (or type of artwork) illustrated in your advertisement by artist 
      (if known), title, style period (i.e. Archaic, Early Classical, Early Roman, etc...), and date.
      If more than one work of art/architecture is depicted, try to identify as many of the works as    
      you can. 

2.  Provide a short history of the artwork.  Why was it created?  Why was the work important or
    significant in its own time period?  

3.  Describe how the work of art relates to the context of the advertisement. (i.e.  How is the
      artwork functioning in the scene?  How does the artwork make the advertisement funny
      or effective?)

4.  Is the work of art accurately depicted or has it been altered in some way?  If the work has
      been altered from the original explain how.  Be specific!  Discuss the relevance of the
      changes to the advertisement.  Do the changes heighten the humor of the advertisement or
      make the advertisement for effective, and, if so, how?  Do these changes alter the original
      context of the work?  Do the changes make the artwork more relevant to the product being
      advertised and, if so, how?
    

5.  Does the advertisement contain any accompanying text?  If so, does the text relate to
    the artwork and, if so, how?

6.  Would you have understood the advertisement before you took ARH 141?  That is, does the
    advertisement require the viewer to be knowledgeable about ancient art/culture or not?


** Other advertisements may be used subject to my approval.  Advertisements must incorporate a work of western European art from a style period covered in this course (i.e. Ancient Greek through Gothic).



Project Format Advertisement Projects:


You may structure your paper either as a continuous essay, or you may number your responses to correspond with the questions as they appear here.  Your assignment should be typed, double-spaced, employ 12 point font, 1” margins, and be free of spelling and grammatical errors.  Your paper should include no less than two and no more than four pages of text (excluding pictures).  Presentation, grammar, spelling, quality and specificity of analysis and paper length will all be taken into consideration when grades are calculated.    

Please be sure to address all the questions as completely as possible, as you will lose points for questions omitted.

Please remember also to include the required picture of the artwork—or type of artwork—used in your cartoon/advertisement.  Projects missing this required image will lose points.

You MUST turn in a hard copy of your project.  Projects submitted on-line will lose points!