- Executive Summary
- On e of the main challenges in the business world is marketing on various products and services offered. This is because many companies have engaged in operation of similar activities and therefore there is a lot of competition. In order to achieve the main targets that will lead to more income at the end of the financial year, Ocean Spray Company that deals with the production of various sauces has decided to use a new strategy of marketing its products. The new strategy is holding an exhibition during this Christmas period and therefore it will manage to outdo most of its competitors who are in the market. The company has managed to construct the budgeting plan that it will hold during the exhibition. The company has managed to make the plan of visitors who will manage to attend the exhibition. According to the management of the company, most of the people who will attend the exhibition will have to register with a certain set amount of money. Others who will be executives from the government will receive invitations through email and other possible means to contact them. The company has a set of arranged procedure that it will employ in order to make the exhibition successful.
- Introduction
- Ocean spray has managed to make several success strides through introducing various products in the market. The management of the company has played a major role in making strategic steps in developing creativity of all members of the company. The re-launch of cranberry sauce range is one of the examples that the company has recently provided in the market. During this period of Christmas, the company has managed to provide more 50% in the recipes ingredients in order to meet its customer expectations. In this Christmas period, the company has managed to procure a senior position in exhibiting two of its best new products in a London exhibition. One of the products that the company ought to show in the exhibition is the Whole-berry while the other one is cranberry sauce. One of the main targets of the company in order to have a successful exhibition is proper planning. The planning includes the number of the visitors that ought to visit the exhibition. The management of the organization targets that there might be more than 10,000 visitors in the exhibition and therefore there will be a need to have thorough preparation in order to meet the demands of all visitors who will manage to attend the exhibition. The exhibition will entail all members of the public together with several government officials. The management recognized that there is a need to include several artists during the exhibition in order to win the attention of the public. Another strategy the company will use to get more participants in the exhibition is to use various strategies that other companies who deal in the same line of business have failed to employ there before. This will help the company to have more participants in the exhibition and therefore it will be a successful one.
- Reference
- Seiden, S., & Sowa, J. E. (2011). Performance Management and Appraisal in Human Service Organizations: Management and Staff Perspectives. Public Personnel Management, 40(3), 251-264.
- Boonlertvanich, K. (2010). RELATIONSHIP BETWEEN SALE PROMOTIONS, DURATION OF RECEIVING REWARD AND CUSTOMER PREFERENCE: A CASE STUDY ON FINANCIAL PRODUCTS. Journal Of The Academy Of Business & Economics, 10(1), 53-64.
- Ataman, M., Van Heerde, H., & Mela, C. (2010). The Long-Term Effect of Marketing Strategy on Brand Sales. Journal Of Marketing Research (JMR), 47(5), 866-882.
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