Features of Advertisement in Features for Men Detergents
Advertisement is the most essential part in the economic sector and, without it becomes a difficult task for consumers to be aware of certain product and services. For a business to succeed, it is upon the advertisers on how they create desire in the viewers. Through advertisement full information is given on how to full fill their desires thus; making the consumer at ease with the product. In my case on advertising the male detergent, I should focus on the effective company goal which is encouraging the customers on product purchase. I would simply opt for a campaign as the best method of convincing the target since; i take the product to them (Yiannakis, Andrew & Melnick 78).
Features
Repetition should be my main feature in the male detergent advertisement because, it is the best effective technique used in building awareness in the consumer’s mind. Having mentioned The Frey for men detergent many times, becomes a rhythm in the consumers mind thus; avoiding confusion at purchase. However, the society gains an enhancement of social enrichment as well as inspiration, to the individuals benefiting from the product. Even in situation where listeners do not remember how the product is used, they cannot forget its name (Yiannakis, Andrew & Melnick 78).
Claims on the product are another essential feature of consideration, in my male detergent campaign. This facet involves making positive claims on what the detergent can do on clothes. It is my obligation to show audiences probably, the targeted consumers how Frey detergent softens and cleans outfit. With the claim attribute I opt to be careful since, despite educating clients on my product I might offend them in using hype on other products. The feature is essential by generating expectations for buyers though, it can mislead by usage of ‘weasel words’ (Kardes, Frank, Thomas & Maria 231).
Advertisement is one way of marketing products and services thus; generating ideas which connect the business to their consumers. The other thing of consideration while adverting on my product should be ethics, because it serves as the most powerful force in shaping altitudes as well as behaviors. With ethics I would opt to be selective on the values as well as altitudes, in promotions while ignoring other fosters. In my case the product is meant for the male gender therefore, I should ensure not to create problems in the eyes of the unconcerned (Yiannakis, Andrew & Melnick 78).
Advertisement does not only generate economic aspects but also, benefits the culture. The impact of advertising on the media depends on the revenue thereby, as an advertiser I have the opportunity to exert a positive influence about the media of choice. The society is at an advantage of social uplifting as well as inspiration, to the individuals benefiting from the product. By using tasteful, witty as well as entertaining methods in my advertisement campaign; I should expect to have convinced all men on my detergent (Kardes, Frank, Thomas & Maria 231).
In some instances, commercial adverts are based on cultural aspects since at some instances it can betray it role as a source of information by misrepresentation of facts. With the Frey male detergent I intend to persuade and motivate them of its importance. It is importance to show truthfulness of the product by simply showing s demonstrations. Truthfulness in adverts should be shown by avoiding things which might which might withhold irreverent facts. Generally the most powerful aspect of shaping the company’s brand and product is through advertisement. Business uses various advertisement techniques to avoid any insecurity thus, avoiding common social problems (Kardes, Frank, Thomas & Maria 231).
Work Cited
Kardes, Frank R, Thomas W. Cline, and Maria L. Cronley. Consumer Behavior. , 2014. Print.
Yiannakis, Andrew, and Merrill J. Melnick. Contemporary Issues in Sociology of Sport. Champaign, IL: Human Kinetics, 2001. Print.
