2016 Trump vs. Clinton election commercials

Commercial advertising is a central feature of the American culture and they have been widely accepted in politics. Commercial advertisements have become widely accepted as fair and legitimate marketing for election candidates and the society depend on these commercials to make decisions on which candidate to vote for. The commercials for the 2016 elections can be described as being intense in that both Trump and Clinton are candidates with a strong following.  Political advertising as illustrated by the 2016 elections do not have any rules when it comes to matters of the content that is shown. The commercials are based on showing the comparison between Trump and Clinton and this is based on them criticizing the other as their competitor. The commercials were based on showing the negative sides of each of the candidates which really paints a negative image on the both candidates.

The commercials illustrate unfairness especially on the side of Trump who uses abusing language on Clinton especially when he defines her and other women as ‘sluts, fat, and ugly’. This is an abusive language that is not corresponded on the side of Clinton whose main focus in her commercials is based on matters of equality. Apart from the issue of Trump using abusive language, I feel that both candidates effectively used the concept of commercials to help with their campaigns in trying to show the negative side of the ideas that are brought forward by the other candidate. It is intriguing to see the effort that these two candidates made in trying to get the right victims to be presented in their commercials. Using real victims to narrate their experiences greatly helped the society to look at concepts presented by the candidates in a more serious manner.

I was particularly touched by Clinton’s commercials in the way that she paints Trump as an arrogant individual whose speeches are always based on insults to women, immigrants and people with disability among others. By using commercials with the theme of plight for the minority, Clinton is able to show that Trump is encouraging inequality within the American society that has over the years been created by diversity. If I was voting, my vote would have been for Clinton because her commercials are convincing and touching. Through her commercials, one can see the concern that she has for children, people with disability, immigrants and the women because this are the people that have most issues in the American society. Her main message as presented in the commercials is equality.

Donald Trump won the 2016 elections by a margin of 306 to 232 electoral votes which according to me were not fair because his commercials were not really convincing. Trump’s commercial were based on dividing the Americans by encouraging them to be racists especially where he insists on the need to get rid of all immigrants in the state. He triggers discrimination by theming his commercials on prejudice. He concentrates on showing the negativity in having immigrants in America which pleases just one side thus limiting his interest to one side which is the Native Americans.

Commercials have great impact on the society especially in the world today where technology is greatly advanced. Political candidates should ensure that the content that they use in their commercials is convincing to the society and not just merely based on insults. Political commercials should be based on the plans that the candidate hopes and plans to do to change the society.