Impacts of Advertisement
Outline
Title: the impacts of advertisement
- Introduction: advertisement is important because it leads to positive impacts the production of the organization. It however has negative impacts.
(a)Thesis statement: Advertisement greatly leads to improvement of the markets productivity; however it greatly leads to negative implications.
2)1st paragraph:
(a) Advertisement is useful in attracting the customers to go for the remanufactured items. The customers are in the position to get information of the presence of the products through advertisement (Hong & Wang, 2015).
(b) Through emphasis on the products’ quality and brand name, the customers’ intentions are highly influenced. They end up being attracted to purchase the significant product thus increasing the profits (Mirabi, Akbariyeh & Tahmasebifard, 2015)
3) 2rd paragraph:
(a) Advertisement impacts to pain among the customers due to increased prices of the products with an aim of collecting money to cater for advertisement. Since the manufacturers cannot use their money, they end up imposing the burden to the consumers (Hong & Wang, 2015).
(b) The consumers end up getting poor quality products because the manufacturers advertise wrongly concerning them (Nuseir, 2018).
(c) The customers are given the wrong information concerning the products thus end up making the wrong decisions. This affects them later due to the misleading information concerning the products (Nuseir, 2018).
4) Conclusion: From the above explanations, it is clear that regardless of positive impacts of advertisement, the negative impacts are more in the markets.
Introduction
Advertisement is the process of exposing information to the public with an aim of promoting the services or announcing job vacancies. The main purpose of advertisement is to increase the productivity of a particular market by attracting people. This paper will reflect on both positive and negative impacts of advertisement. Advertisement greatly leads to improvement of the markets productivity; however it greatly leads to negative implications.
Positive Impacts
Advertisement influences the customers to go for the products that have been remanufactured as well as increasing market demand of the remanufactured products. The customers are in the position to get information of the presence of the products through advertisement (Hong & Wang, 2015). This in turn leads to increased profits to the manufacturers as many customers are attracted to buy the products
Advertisement on the quality, the brand name and creating awareness concerning the product by the manufacturer plays an important role in influencing the intention of the customer. Emphasis on brand name by the manufacturer increases customer’s awareness concerning the product thus attracting them (Mirabi, Akbariyeh & Tahmasebifard, 2015). Advertisement on the quality of the product is a key factor that makes customers to get the urge to buy the product. As a result, the organization gets high profits.
Negative Impacts
Advertisement increases the cost of products because high amount of money is needed for advertisement by the organization. The selling price is increased in order to get the source of money needed for advertisement purposes (Hong & Wang, 2015). The fact that the manufacturers cannot take their money in order to pay for the advertisement purposes, they end up displacing he burden to the customers. The customers are the ones who end up bearing the pain of increased prices of items.
Advertisement also confuses the buyers. Many manufacturers have been giving misleading information concerning their products (Nuseir, 2018). The people doing the advertisement end up altering the information concerning the products through exaggeration. After buying the items, the customers later realizes that they have been lied to and they lose interest with the products. As a result many people end up making false decisions of buying the products due to having given the wrong information.
Advertisement encourages sales of inferior products. This is because the sellers produce false information concerning the products. As a result, they end depositing the qualities which are poor to the customers (Nuseir, 2018). The producer convinces the customers that their products are the superior ones and this confuses the customers. At the end, the customers come to realize that they bought the products of inferior quality. This becomes a habit incase the producer manages to make good money from poor quality. It also becomes a challenge to other producers in the market.
Conclusion
Advertisement of sales enables the customers to get knowledge concerning the products which have been re-manufactured and are already in the market. It also influences the intention of the customers through offering information concerning the quality of the product. However, through advertisement, consumers end up making the wrong choices in buying products because the manufactures often give misleading information concerning the products. There are also sales of poor quality products which greatly affects the consumers and also other manufacturers in the market structure. Lastly, there high consumption of funds meant for advertisement as the manufacturers are needed to invest high amounts of money. It is therefore important to know that regardless of improved of the markets productivity; advertisement greatly leads to negative implications.
Reference
Nuseir, M. T. (2018). Impact of misleading/false advertisement to consumer behaviour. International Journal of Economics and Business Research, 16(4), 453-465.
Hong, X., Xu, L., Du, P., & Wang, W. (2015). Joint advertising, pricing and collection decisions in a closed-loop supply chain. International Journal of Production Economics, 167, 12- 22.
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchase intention.
