Ashley Community Housing Case Study
Leadership Style
Ashley Community Housing provides housing services to homeless persons particularly refugees as it perceives them as a beneficial asset rather than being liabilities. Ashley Community Housing Corporation is good in paying attention and listening to the needs of their customers as it has even received an official complement based on their services (English, 2006). However, the company is in need of developing a team that will improve their services. This, therefore, necessitates the implementation of an effective leadership style which in this case will be relationship oriented leadership. Leaders involved in relationship oriented are more focused on motivating, supporting and improving team’s relations as well as performance. This is the type of leadership that the corporation needs as it promotes good collaborations, teamwork, positive associations and improved communication (Eriksson-Zetterquist, Müllern & Style, 2011).
The corporation deals with individuals with persons who need emotional and physical attention and therefore good relations and effective communication is a necessity. The kind of leadership was chosen for the scenario because it is focused on the general welfare of every individual and allocates adequate time to meet the needs of every group. In order for the corporation to provide better services to the clients listening is a necessity which cannot be achieved if the employees are not motivated. The leadership holds the understanding that the generation of high and positive production necessitates an environment that is positive to drive individuals. This strategy eradicates the occurrence of conflict, boredom, and dissatisfaction is not present thus improving services (Nicholas & Steyn, 2008).
SWOT Analysis
Strength
From the case, the strengths held by the corporations have lies on its good reputation, increased refugees and stability. The company’s services are well known since it’s highly recommended for providing positive and close relations services to the consumers. In addition due to the high movement of immigrants, the company has a wider market to practice the business.
Weaknesses
The prime weakness is the lack of support by both the public as well as the private sectors which reduce the cases for the clients to get houses. The necessity to develop better relations with authorities is a challenge which they highly require to explore for expansion.
Opportunities
There are opportunities for the corporation since the community housing industry is characterized by less competition based on its sensitivity. This, therefore, means that the company can easily persuade as well as convince clients in growing its establishment in the industry.
Threats
The corporation deals with a sensitive and a diversified culture and thus the market may not be constant. It is not easy to predict the future of the market with the current measures that are being implemented by the state to curb immigration and the moving in of refugees.
PESTEL Macro Environment Forces
Ashley community housing is currently working in a situation where the government is strict on the movements of refugees. In addition, the government does not offer much support to its operations which slows it down. The policies implemented in acquiring houses for refugees are however challenges and these impacts the running of the corporation since most of the clients holds fewer chances on acquiring houses. The economic environment of the state is, however, favorable to the operations of the corporation since the interest’s rates for acquiring houses are favorable. The growth rate is high but the employment level for the clients is low thus resulting into low incomes which are inadequate to acquire houses. This results in the fluctuations of houses prices due to the low demand and consumption rate.
The country holds a negative attitude towards the particular group which is the refugees as the corporation’s target market. Refugees to most people are termed as liabilities rather than an asset since they depend on more assistance to attain stability. This, therefore, requires the corporation to develop better relations with authorities to offer the persons with employment chances. The infrastructure level is adequate in the industry which makes it favorable to conduct business. The environment offers the best setting for the business but the ability to be effective is hindered by unfavorable regulatory policies.
Porter's Five Forces
There is low competition rivalry in the market since the company is well established and fewer firms are engaged in the industry. However, the substitute’s products are high since most of the refugees opt for rentals which are characterized by less wait, regulations as well as disappointment. This, therefore, results into the elasticity of the goods since the substitute’s houses are highly available and consumers have more choices to make. Price competition is, therefore, a major threat since the corporation is forced to offer services at reduced prices for sustainability.
The power of buyers can be regarded as strong since there is a higher concentration of consumers within the market and can affect the stability of the industry. However, the supplier power can be termed to be weak since there is high competition amid the private and public suppliers. There are numerous and strict entry barriers into the community housing industry which affects the ability of firms to get into the market and this has resulted in the low competition. This is crucial in the stabilization of profits for the corporation’s that are already engaged in the market.
References
English, F. W. (2006). Encyclopedia of educational leadership and administration. Thousand Oaks: Sage.
Eriksson-Zetterquist, U., Müllern, T., & Styhre, A. (2011). Organization theory: A practice-based approach. Oxford: Oxford University Press.
Nicholas, J. M., & Steyn, H. (2008). Project management for business, engineering, and technology: Principles and practice. Amsterdam: Elsevier Butterworth Heinemann.
