Campbell Soup Company
Case study 4
- Strengths and weaknesses of the Campbell Soup Company’s marketing and information system
The marketing and information system department of Campbell Soup Company has the strengths more so as a result of innovation; in terms of product introduction, the company has been coming up with new products in the market (Campbell Soup Company SWOT Analysis, 2). For instance the portable soup product, the new microwaveable products like chunky and select. The company also updates the appearance of the products frequently with new photography and more contemporary design. It weakness is the declining market share as a result of new market entrants providing quality products at lower prices, thus some consumers have switched to these new entrants gaining a certain percentage of market share.
- The objective of Campbell Soup Company on consumer tastes and preference
The company’s objective is to nourish the customers by providing consumers with nutrition and wellness choices that meet their tastes and preferences (Campbell Soup Company, 2).
- Comparison of Campbell’s biometric research with deep dive research
Campbell’s biometric research found out that warmth plus positive attributes that people had associated with Campbell’s soup vanished as they faced store shelves. Campbell’s deep dive research is dedicated to provide manufacturers, organizations and service providers with insights and expert consultation for the edge of competition.
- Integrating traditional marketing research with Campbell’s research efforts
Traditional research of marketing can be linked to Campbell’s efforts because it involves assessment of the general market for the products, studying the likes and the dislikes of the consumers, and gauging consumer responses in the event of a new product which is a good approach or marketing research for Campbell soup Company.
Commentary #1
If I were a key executive facing the same situation, I would recommend the company to take on traditional marketing research because it is necessary for this company for instance analyzing the customers is important for the company to figure which promotions, products, pricing strategies and services can meet the needs of the customers.
Commentary #2: Comparison of Campbell’s situation with one of its competitor
Campbell Soup Company has been facing intense competition which has been making it to lose market to its competitors. One of its competitors is General Mills which is known to have a larger market capitalization than Campbell. However, Campbell strives so much to innovate its products at minimal costs so as to retain royal consumers and sustain the competitive environment (Food: Company Spotlight, 92).
Work cited
Campbell Soup Company SWOT Analysis." Campbell Soup Company SWOT Analysis (2016): 1-8. Business Source Complete. Web. 19 Sept. 2016.
Campbell Soup Company." Campbell Soup Company Marketline Company Profile (2016): 1-38. Business Source Complete. Web. 19 Sept. 2016.
Food: Company Spotlight: Campbell Soup Company." Marketwatch: Global Round-Up 9.4 (2010): 91-98. Business Source Complete. Web. 19 Sept. 2016
