STRATEGY FORMULATION AND PROCESSES

McDonald’s

Introduction

McDonalds is one of the American fast food restaurants which are operated in form of a business chain. Although founded in 1940s, currently, the firm has been ranked as being one of the fast growing businesses globally (Hitt et al., 2013).

Vision statement: to be the contemporary and progressive fast food company which delivers modern customer experience.

Mission statement: to be the favorite place for the customers to eat and drink (Hitt et al., 2013).

Specific, measurable, achievable, realistic, and time-bound (SMART) goals and objectives

The SMART goals and objectives of the company entail being dedicated to the extent of becoming a great place for working, a positive and strong presence to the community through enhancing cleanliness, delivering quality services, and valuing their customers. This makes the firm to the symbol which is trusted globally (Bolman, 2003).

 

 

 

 

References

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Competitiveness & globalization. Mason, OH: South-Western Cengage Learning.

Bolman, L. G. (2003). Reframing Organizations: Artistry, Choice, and Leadership. Hoboken: John Wiley & Sons.