Company Description & Mission Statement
- NAB Company Name and Its Significance
Smoothie Fresh Gold is the name of the corporation. The name was selected in order to create a more healthy and appealing image in the consumer’s mind. This is because currently, consumers are not just concerned about prices and services product but also the healthy aspects. The name will thus offer an outstanding name thus explaining our products quality with Gold being a representation of the highest quality level. The company’s prestige sense is achieved by the use of this name given that Gold is considered to be prestigious. In addition, it is an indication of the company’s product state by the use of the term Smoothie and fresh representing natural and healthy which is something that all consumer’s needs.
The corporation will be offering frozen drinks which will fall under the categories of milkshakes and smoothies developed with the use of fresh ingredients acquired locally. Additional products that will be provided as suggested by the company’s name are frozen yogurts made from fresh and locally acquired milk. Healthiness is the new concept in the modern society which many are trying to acquire from drinks and meals (Longenecker, 2009). This will, therefore, seek to promote wellness as well as healthy living styles in the contemporary society through a fashionable manner. The name does not only suggest quality but also creativity as the drinks will be made from diversified varieties to create any ordered taste as well as preferences.
- Company’s Mission Statement and a rationale for its components
Smoothie Fresh Gold Company’s mission statement is to nurture and improve diets through the creation of flavorsome drinks that are made of quality, healthy and satisfying ingredients. This statement demonstrates that the corporation is a consumer-centric one that cares about the consumer’s wellness thus focusing on the provision of quality. In addition, the statement also indicates the objective of getting to the consumers through quality services. The company does not only seek to create quality products as well as services rather the needs of the consumer’s based on preferences and tastes are to be accomplished first in the quest of achieving consumer satisfaction. Through offering frozen and healthy beverages that are filled with nutrients this demonstrates that the company is the favored option in enhancing nourishment and proper diets (McIntosh, 2012).
The use of local ingredients in the preparation of products is aimed at an approach to social responsibility by helping the locals grow. We see our corporation as a community partnership thus there is a need to utilize natural products while seeking to sustain environmental safeness. The company’s product is a beautiful creation derived from the art of considering a number of aspects such as quality, affordable and diversity in regard to tastes and preferences. The company strives in becoming a locally established non-alcoholic drinks corporation while capitalizing on families and individuals interests by settling on healthy beverage choices. The company is a frozen food based organization that encourages and offers undying support to healthy living with healthy and delicious mixtures acquired from a mixture of natural farm products. The objective of settling for smoothie products as stated by the mission is due to the increase of healthy diets demands which are currently being utilized as substitutes for major meals as well as snacks. In addition, this will help in creating better relations with consumers as the products seek to improve their health wellness (Lee & Carter, 2012).
References
Lee, K., & Carter, S. (2012). Global marketing management: Changes, new challenges, and strategies. Oxford: Oxford University Press.
Longenecker, J. G. (2009). Small business management: Launching and growing new ventures. Toronto: Nelson Education.
McIntosh, T. J. (2012). The sector strategist: Using new asset allocation techniques to reduce risk and improve investment returns. Hoboken, N.J: John Wiley & Sons.
