- Company analysis
- Product description
The products are salsa dishes and particular Mexican dishes such as the cheese dips, tamales, tacos, beans and guacamole which are served at Casa Silguero, Texas state. Salsa made at Casa Silguero is among the best types of dishes around the United States and in this case Texas.
- Distribution strategy
The use of the online based platform is advantageous to the company. Currently, the world and especially the young guys are in the online platform, and they are the biggest target market for these products (Berry et al., 2014). Applying the best strategies such as being convenient at the distribution level of the products will create customer loyalty and earn the company big bonuses and competitive advantage. Use of the family strategy to improve the market share as a way of distribution is very advantageous since it creates a customer base for the products.
- Industry analysis
Competitors & positioning
The biggest competitor in the salsa dish making industry in Texas is Riba foods which also have an online store where customers can get to order and delivered in real time. Riba foods deals with salsa meals and this creates a major threat to Casa Silguero. Both competitors have positioned themselves in the best places when it comes to the location which is either in the city centers of at the online platform (Ruvalcaba, 2015). The industry is stiff regarding competition but since Texas is a barbeque eating joint, success is assured through offering a variety at Casa Silguero.
- Target Market
- Grocery Wholesalers
The target market for salsa dishes include the grocery stores which in many cases are in high demand for the dishes. This can be attributed to the fact that the wholesalers are the ones who make some of the ingredients available for the store to prepare the final products. Some of the grocery stores include Albertson’s wholesalers and Tom Thumb grocery which is located in Texas. Both stores are almost the biggest stores and some of the joints in Texas where grocery is found to be at customer preference.
- Supermarkets and grocery stores
JDs supermarket and Lowes supermarket are some of the major joints where Casa Silguero has as the target market including Costco store. Combining this three major joints allows the company to grow significantly and to greater levels. The supermarkets can provide a platform for the salsa market to grow since customer’s stream into this places more often. Customers can also be available at the supermarkets and create a greater chance for marketing the brand.
iii. Restaurants
Particular restaurants have found it very convincing to have the salsa dishes at their disposal for sale. Salsa and the Mexican dishes have become the livelihood of some of Texas people, therefore, creating a market hub for the dishes.
- Business suggestions and conclusion according to the SWOT analysis
Casa Silguero has gained a competitive advantage when it comes to offering quality services. The idea of having the company as the best in Texas improves the customer base (Ruvalcaba, 2015). The distribution strategies such as the online advantage will assist the company in growing to greater and better levels. In financial growth through the company inviting members to join in the market will assure prosperity for the products (Berry et al., 2014). Expanding from being a single joint to several joints all over Texas is an advantage to the store. The entry level of the business is also favoring the growth. Due to the fewer requirements to establish a joint, the business has diversified its products to include some groceries and restaurants in the market plan.
References
Berry, S., Khwaja, A., Kumar, V., Musalem, A., Wilbur, K. C., Allenby, G., ... & Mele, A. (2014). Structural models of complementary choices. Marketing Letters, 25(3), 245-256.
Casa Silguero (n.d). Retrieved from: http://www.casasilguero.com/
Ruvalcaba, C. (2015). Market Legitimacy: An Investigation into the Legitimation of Hispanic Cultural Markets. University of California, Irvine.
Grey House Publishing, Inc. (2007). Food & beverage market place. Millerton, NY: Grey House Pub.
