Marketing Plan Company Brightstar Corp

Abstract

The paper discusses a marketing plan for Brightstar Corp and includes the various marketing objectives and how these objectives will be achieved. It also highlights the various aspects necessary for an effective marketing plan.

Goals and objectives

The major goal of Brightstar includes simplifying the wireless world. The company’s objectives include providing mobile accessibility to everybody, looking after every phase of lifecycle for the firm’s customers from the manufacturing point to time of trading. It also includes remarketing the product which puts the firm at the centre of wireless ecosystem (Brightstar, n.d).  The marketing objectives of the firms include providing mobile accessibility to their customers in a simplified manner; providing products that meets the clients’ quality and specifications by inspecting its manufacturing and distribution; presenting the product to the customer through remarketing process. This ensures the achievement of the company goal after the aforementioned objectives have completed through various marketing program.

Initiative ROI and Resource Allocation

An essential aspect of the marketing dashboard is to measure changes in cash flows which are generated through the various marketing programs incorporated in the action plan over the short-term. In addition, it will be necessary to measure resource allocation efficiency in the implementation of the marketing programs, the firm customers and dollar units.

Evolution of customer Asset and the brand

This involves evolution of Bright star’s assets that are used in the marketing process. This will involve brand and perception of the customer of the services and products provided by the firm. Customer relationship is an important aspect which will be enhanced by high quality services and products. This also involves an evaluation of the growth of asset and the expected future progress.

Skills

 The plan is to have tracking of marketing team competences and skills against a set of determined proficiency goals as need in the firm.

Tools

The plan involve availing tools that will increase insight while ensure that distribution process is eased through reduction of effort employed. Tools will be necessary in making the marketing process a success.

Diagnostic insight

The plan is to provide enough knowledge and insight into areas where expectations were not met and identifying areas that need adjustment.

Predictive value

The plan is to have the an evaluation of the various marketing programs including campaigns so as to gain insight on the extent to which objectives and goals have been achieved .

Effectiveness and efficiency

The plan involves enhancing effectiveness and efficiency of the various marketing programs and investments so as to maximize on the returns on the entire marketing investment. The marketing investment will be evaluated for the entire process.

Reference

Brightstar, (n.d).Retrieved from: https://www.brightstar.com/about/