Marketing Plan

Business Information

Universal Reprocess Company is a unique company which offers plastic bag recycling services all over the country. Over the past few years, the company has been able to recycle more than 3000 tons to plastic bags. As a recycling company, we are focused on achieving our goal of delivering the best and high quality products to our customers. Nonetheless, our main aim is to not only satisfy our clients’ needs, but to also protect the environment, as well as the society, through offering assistance in whichever way we can. In our 3 years of operation, we have been able to partner with multiple companies in order to help ensure we protect the environment and the society in different ways. Similarly, we are also committed in offering nothing but the best, in ensuring we meet all the safety standards, from recycling to protecting the environment.

Business Mission

            Our key objective is to support the society through providing ways through which it can be able to protect the environment. For that reason, the company has partnered with Chartered foundation, a non-profit organization, with the aim of encouraging the society to protect the environment through proper waste disposal. The community around the company has been exercise poor waste disposal, a factor which has led to the spread of communicable diseases. It is consequently necessary to come up with strategies to sensitize the society on proper waste management and disposal. We will consequently run a sensitization program which help in educating the society on the significance on managing waste. Similarly, the company together with Chartered Foundation will also offer financial as well as human support in dealing with the issue.

            The organizations leadership is focused on providing the best assistance to the society I fighting against poor waste disposal. It has therefore proposed the following ways to deal with the issue.

• Educating the society on proper waste disposal.
• Providing free garbage bins.
• Purchasing used plastic bags from the community for recycle.
• Cleaning the area around the company.
• Producing durable plastic bags which can reused.
• Offering financial support to the families affected by communicable diseases.

Goals of the Mission

            The company’s goal is ensure a clean and secure environment for everyone in the society. Secondly, protect the community from contracting communicable diseases through teaching them on ways on maintaining proper sanitation. Allowing the community to earn through purchasing used plastic bags which can then be recycled. Manufacturing durable plastic bags which will help the community in saving money through reusing the plastic bags, instead of purchasing new ones. Lastly, protect the health of the community and to encourage the members of the community to also participate in maintaining the proper wastage disposal within in the society.

Initiatives and Strategies of the Mission

            In order to make this mission a success, it is necessary to create an awareness plan. The company has consequently selected the social media, as well as posters as a means of creating an awareness for the program. The company will consequently run advertisements on different social media platforms. In addition, banners will also be printed and distributed throughout the region, hence enabling all the members of the society to be aware of the program. On the social media, the advertisements will run for the whole month. On the other hand, posters will be printed and posted around the region. In so doing, it will be easier for most people to know about the program.

            The effectiveness of this methods of creating awareness will be measured through analysing the number of site visits through the social media. A target number of audience is expected to the click on the social media, hence if more people than the predicted number click on the link, then the method of advertisement is successful.

Mission Contributors and their Responsibilities.

            All of the six employee teams in the company will required to take shifts in cleaning the town, and sensitizing the community on the significance of proper waste management. Every Monday each team will be required to participate in cleaning of the town. In addition, the management of the company, will also participate in the sensitization, whereby all the managers will be required to participate in the sensitization at least twice a week. Members of Chartered foundation will also participate in cleaning and the sensitization programs. Distribution of dustbins will be spearheaded by the company’s Chief Executive Officer (CEO). Lastly, the management of the company will also pay the hospital bills for victims of communicable diseases. A sum of $200 000 will also be given to the community, to help in ensuring the community remains clean. All the areas in and around the company will also be cleaned, and proper sanitation in and around the company will be remain a key priority. The program is expected to run for a period of two months, in order to ensure the community becomes accustomed to proper sanitation and waste management. The effectiveness of the program will also be measured from time to time.