Amazon

Amazon is a form that has builds its business model on a platform that serves customers in the best and quickest possible way.  The real innovation for the company relates to reinvention of business model and improved ways of value creation, conducting business and then receiving payment for it (Loeb, 2017).

Amazon is a major player in the industry of e-commerce, where some differentiation can be found among the various competitors in the market.  The firm continues to grow considerably while upsetting the competition status of the market.  However, it’s not the largest retailer yet and it operates in market where there some barriers to entry with few firms dominating it (Loeb, 2017).  Hence, the firm is an oligopoly.

Amazon marketing strategy involves advertisement which has been carried out on its platform which allows shoppers to choose to purchase products on the basis of prices and customer reviews.  The advertisements also extend to mobile devices and this has allowed the firm to capture a large audience in the retail market (Loeb, 2017). The aim is to drive as many customers as possible to its website.

Amazons creativity and innovation has been supported by an increase amount funds used in research and development. The firm invests in a number of technological and content areas in order to continue improving customer experience through development of rapid technology (Amazon.com, 2017).

The improvement of services delivered to its customers done through investment on content and technology which makes it possible to enhance customers’ experience.  An innovation such as Alexa, a virtual assistant, provides an improved lifestyle experience for the customers.  Customers are able to conveniently buy their products online due to their trust for value and quality offered by Amazon (Amazon.com, 2017).

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