Laptop Computers

 

Laptop computers are portable personal computers that have been in the market for decades with presence of different brand and also many players in the market. Currently the product is in the maturity stage.

This product is actually in the maturity stages due to the fact that there have been entry of different competitors in the market which regular adding of features which at times makes them be called ‘hot products’ just to deal with the level of competition (Stark, 2015). There is also reduction of the prices due to the increase in the productivity and innovation though the prices in the market have remained steady. The product promotions that are aimed in showing the difference in the products that are available in the market is also suggestive of the stage.

            The sales of the product is actually expected to remain steady but might have a very little increase in sales. This is because most of the brands in the market have established the quality assurance of the products and there products have almost reached all the audience in the market. However, a little rise might be noted due to the reduction in the production due to the rise in productivity and the new promotions that aim to show the difference of the product in the market for example from addition of better specifications.

            This product aims at the early majority consumers, this is because the market for the product is highly competitive and always there is introduction of new items into the market by different brands. With the regular changes in the technology it is wise to aim to the individuals who are not really driven by new technology all the time but can also embrace new technology. This gives the product enough duration to sell even after introduction of new products.

 

 

 

References

Stark, J. (2015). Product lifecycle management. In Product lifecycle management (Volume 1) (pp. 1-29). Springer, Cham.