What do Boldman and Deal see as the primary reason Bob Nardelli failed as CEO of Home Depot?

The chief executive officer (CEO) roles in the company or an organization are to lead the development and implementation of an organization’s long period with a view of generating investors’ assessment. The CEO acts as a director and as a decision maker in the organization with an aim of achieving goals in the company. It’s the responsibility of the CEO to lead and oversees the implementation of the organization’s short and long-term plans in accordance with its strategy. It’s the role of a CEO to hire qualified employees in the organization in a result of positive gaining in the organization. This paper is focusing on reason why Nardelli failed as a CEO of home depot

Nardelli failed as CEO for home depot since only looked at the problems he faced at the Home Depot and he decided to employ the young employee because he thought it would be cheaper. Nardelli took the depiction of the company negatively since he only sees the frame instead of the picture of the company. Since Bob Nardelli possessed the indistinct picture of the company, he led the employee of the company to lose their morale of works. The products of Home Depot lower the quality consequently customers get those products tend to quit from the company. By using human resources frame, Nardelli failed to see the success and more customers were interested with their services they get from Home Depot (Bolmain & Deal, 2008).

Bolman and Deal (2008) implies that Nardelli failed because of using the wrong frame hence his intention was to get positive produce as the results. Nardelli changed the frame of the company from human resources frame to structural frame which was the result of failing. Nardelli lowered the costs of products without considering the long term effect in the company.

Reference

Bolman, L. G. & Deal, T. E. (2008). Reframing Organizations: Artistry, Choice, and Leadership.            San Francisco, CA: John Wiley & Sons, Inc.