Expanding a Business into office consultation Services
Most businesses have moved to the service delivery to the customers, causing the services' supply to be more in the market, causing the business to face competition from other service delivery companies. The competition is in both the customers and the staff required to offer the services to the customers as their demand is high. The competition is in terms of delivering efficient services to the customers on the consultation business where the competition is enhanced service management model to ensure they compete favorably through innovation, enabling them to equipped in the adoapting to the changing market environment (YuSheng, & Ibrahim, 2019). In the business, the service delivers companies putting on restrictions in the business, having them control the service delivery affecting the businesses that want to get into the market through their name brand in the market for long, thus having effects on the customers trusted brand. In the business service provision, some businesses may share the products and services, causing them to compete on the customers' service delivery.
The business involvement in the service delivery and the consultation services to the customer is meant to increase their interanion with the customers, thus increasing the sales. The services delivery in the market is more marketable and will help improve its product sales and provide them with a competitive advantage from the other company offering the services through innovation. Despite the increase in sales, the interaction between the customers and the business will help improve the services they offer to the customers and provide them with the feedback from the customers on their product, helping them improve on them. This will help them improve the service delivery and the quality of the goods they deal with, increasing their satisfaction to the customers’ needs and interests, allowing them to increase their sales and increase productivity.
In the 4ps marketing mix, the business involvement in the sericea delivery is associated with the product itself, promotion, price, and place where it is located. The development of a home sleeping product that enhances the sleeping product through the lightweight, soft with a supportive neck allows them to have a competitive advantage over other companies in the market (Ngarava, & Mushunje, 2019). The market price is driven by the competition in the market and the production cost of the product, and the demand where the price charged is equivalent to the price of the competitor to avoid the loss of customers and enhance competition. The promotion to increase the [products exposure in the market is done through promotion using catalogs and business magazines increasing the demand of their products in the market, the more advertisement is made through their logo that advocates that the company makes life easier for the customers. The business location should be located in the city to enhance their office equipment delivery exposure, making them suitable in the market competition.
The service's launching can be done by providing free business service and consultation to the customers to get exposure in the market. The advertisement on the launching day where the consultation services will be introduced to the market as a new business for the company will be associated with a celebrity to attract the customers' attention (Krämer, & Kalka, 2017). Their idols attract the customers, thus increasing the exposure of the services to the customer. During the launch, the free service delivery provides the customers with the ideas on what services the company will be dealing with, thus helping the company enter the business through customer satisfaction. The new service will be promoted through the online platforms to increase the new ideas' exposure to the customers, increasing the customer grounds on the business services.
References
Krämer, A., & Kalka, R. (2017). How digital disruption changes pricing strategies and price models. In Phantom ex machina (pp. 87-103). Springer, Cham.
Ngarava, S., & Mushunje, A. (2019). Marketing mix strategy determinants in pork-based agri-businesses: Experiences from Zimbabwe. Acta Commercii, 19(2), 1-9.
YuSheng, K., & Ibrahim, M. (2019). Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana. International Journal of Bank Marketing.
