Research topic: Applying evolutionary psychology to enhance business research             

Abstract

The prevailing business research in the field of finance, economics, marketing, or management principally aims at examining proximal reasons regarding human behavior. The burgeoning literature regarding evolutionary psychology has managed to recognize a wide range of important motivations in people who have a profound impact on their behavior in economic and business contexts. The analysis of this research indicates that the human behaviors that are studied are based on various factors such as the decisions that potential customers make concerning the information the incentives given to them, the availability of information regarding business trends, organizational leadership, culture, policies, and so on. 

Introduction

            According to existing literature, it has been proven that financial traders, workers, employers, potential customers, entrepreneurs, and so on do share a similar biological heritage that is defined by collective human nature.  As a means of enhancing business research, the application of evolutionary psychology enables a researcher to understanding as well as describe human behavior in the light of their previous business perceptions. Basing such an argument in the modern business conceptual framework, it has been found out that that human behavior continues to vary from one person to another.  Whether a person desires to understand the nature and the dynamics of the intended group, it is important to take into account the manner in which information to be disseminated to them impacts individual perceptions.  What this implies is the fact that the resultant domain of evolutionary business psychology is the perceived customer responses to the products or services offered by the enterprise, organizational relationships with customers, and employee relationships.

            Accordingly, the reason as to why I am interested with this research topic is because I came to realize that comprehensive understanding and/or evaluation of human behavior cannot be realized if business selective forces are not taken into account. In conducting business research, I realized that it is important to draw various individual behavioral proponents from the past understanding in order to incorporate them into the present business research. Furthermore, as much as evolutionary psychology is concerned, I was fascinated with this topic because I came to realize the fact that a clear distinction ought to be drawn between the ultimate and proximate causation of change in human behavior.

Research question

As much as improvement of economic and business behavior is concerned, what is the significance of evolutionary psychology in conducting business research?

Research hypothesis

1. Applying evolutionary psychology in conducting business research enables the researcher to clearly understand how social and moral psychology of business are influences behavioral interactions.
2. The application of evolutionary psychology in conducting business research enables business enterprises to understand how individual behaviors are impacted by various socio-economic factors

Research objectives

1. Exploring, highlighting, and analyzing the manner in which evolutionary psychological insights can be practically applicable in conducting business research that is deemed to have the propensity of improving working environment.
2. Researching on how organizational leadership, culture, and design should also be used as the basis for effectively applying evolutionary psychology in conducting business research.
3. Validating how organizational cultures and structures co-evolve and co-exist with individual behavioral changes that businesses face in dealing with diverse environmental changes.
4. Describing the empirical and theoretical study on evolutionary characteristics of individual behavior is relevant in elucidating reasons that provide particular business insights.

Methodology

Qualitative research method will be employed before being accompanied by other psycho-physiological and psychometric methods

 Conclusion

Individual ancestral environment is what is alleged to be intensely social as well as differing profoundly from the contemporary organization in terms of complexity and scale. This is because it is assumed that human nature extensively reflects the manner in which individuals adapt to a certain environment. Having a clear understanding of the adaptive value of customers will assist in the identification of a wide range of possible interventions that will have to be undertaken in realizing certain outcomes.