Think back to publicity you have heard recently about a company or its products. If it was good publicity, how was it generated and what media were used? If it was bad publicity, where did you learn about it and how did the firm try to control or neutrali

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Think back to publicity you have heard recently about a company or its products. If it was good publicity, how was it generated and what media were used? If it was bad publicity, where did you learn about it and how did the firm try to control or neutralize it?

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