Questions and Topics We Can Help You To Answer:
Paper Instructions:

Please read the HBS case Cola Wars Continue: Coke and Pepsi in 2010 and answer the following questions:

Why is the soft drink industry (CP) so profitable? 
Compare the economics of the concentrate business to the bottling business- why is the profitability so different? 
How has the competition between Coke and Pepsi affected the industry's profits?
Can Coke and Pepsi sustain their profits given flattening demand and the popularity of non-carbonated drink? 
The case should be no more than 5 pages, single-spaced essay. Cover page, exhibits, graphs, or tables are excluded for the page limit. 

The analysis should focus on the key questions for the case using a Q&A approach and must integrate/apply the concepts we learn so far. 

Any references NOT from the case should be cited and listed.

Please submit your case analysis as a Word file here. Thanks!