IKEA is also very ‘IKEA-centric’. For example, the IKEA store itself will be laid out as a maze that requires customers to walk through every department before they reach the checkout stations. This forced path can seem constraining to their customers who

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IKEA is also very ‘IKEA-centric’. For example, the IKEA store itself will be laid out as a maze that requires customers to walk through every department before they reach the checkout stations. This forced path can seem constraining to their customers who are naturally more free spirited than the IKEA management model. Can this spell trouble in the near future, or is the IKEA way a sustainable business model?

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